Hublot partnered with its living-legend ambassador Usain Bolt to celebrate its new Beverly Hills boutique and raise funds for a worthy cause through the “Hublot Race Challenge” and soiree. The Jamaican sprint star is not only an outstanding sportsman, but he shares Hublot’s dedication to the value of sharing to support those who are less fortunate.
Nicknamed “Lightning Bolt”, the 25 year-old Jamaican sprint star, world record holder and gold medal winner is involved in a number of children’s projects in Jamaica. On this occasion, he joined children from STAR Education, a non-profit leader in educational after school programming and community-based cultural enrichment projects, in a race to raise money for the Usain Bolt Foundation while increasing awareness about the importance of physical activity and healthy eating.
The “Hublot Race Challenge” took place at the grounds of the Greystone Mansion and was hosted by sports media personality Neil Everett. Every child finishing the race ahead of Usain Bolt raised $10,000 for the foundation. In addition, Hublot and Bolt announced a new program that will be created for STAR Education. The Hublot and STAR Games will launch their summer program in 2012 through track & field competitions to encourage an active lifestyle.
“For Hublot, it is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world! The concept of time is sacred, for him and for the brand… Hublot measures time, Usain Bolt always seems to outrun it!” said Hublot Managing Director Ricardo Guadalupe.
“Hublot’s constant efforts to share its success with the worldwide community have always inspired me”, said Usain Bolt. “I am proud to join them in spreading that message of love and to celebrate their new boutique”.
Greg Simonian, Hublot Beverly Hills Boutique, added: “Wherever you find Hublot, you see the company giving generously to worthy causes. It’s an honor to partner with Hublot in my home town, and support great charities like STAR Education, for many years to come.”
Following the race, a special evening took place at the exclusive Mr. C’s, where Hublot aficionados and Usain Bolt fans gathered to view the latest collection of Hublot watches and toasted to the new Beverly Hills boutique opening. Usain Bolt surprised the crowd with a special DJ performance.