Hublot CEO Jean-Claude Biver teamed up with players from Manchester United in New York City recently for the Hublot Million Dollar Challenge. The event, staged between the Flatiron and Empire State buildings, drew over 1500 people and raised funds for United for UNICEF, the English club’s charity.
Manchester United stars including Paul Scholes, Ryan Giggs, Darren Fletcher, and Edwin Van de Sar were on hand, as was team manager Sir Alex Ferguson. The stars tried their best to score a million dollar shot by hitting a small target with the ball. Goalie Edwin van de Sar came the closest, missing by a mere 3 inches. Regardless of the final score, Mr. Biver decided to write a check for $110,008 to United for UNICEF, which has raised more than 4 million dollars. “It’s one hundred thousand from Hublot, ten thousand from me and 8 dollars because it’s a lucky number”, he said to the roar of the crowd.
Sir Alex Ferguson who was mobbed with love by New York lovers of soccer said: “I love the Hublot challenges; they are a great way to connect soccer and charity. I also love Jean Claude Biver’s passion and the way he has helped Hublot become not only a great watchmaker but also one of the few luxury brands to understand the worldwide passion for soccer”.
The relationship between Manchester United and Hublot started in 2008 when Hublot designed the Manchester United Big Bang. They have worked together throughout the world to raise awareness of the Manchester United Foundation, which aims to educate, motivate and inspire young people to build a better life for themselves and their communities. Through their foundation, the Manchester United has created United for UNICEF, the longest partnership of its kind. In a little over 10 years, United for UNICEF has raised over £2 million pounds and has helped change the lives of over 2.2 million children.