On June 7, from 5:30 p.m. to 8:30 p.m., WatchTime will return to Los Angeles to celebrate Haute Horlogerie on Rodeo Drive in Beverly Hills. WatchTime Rodeo Drive will offer over 100 attendees the chance to mingle with VIP guests; try on watches and sip cocktails with fellow watch lovers at participating brand boutiques; and chat with brand representatives, collectors, and WatchTime editors and team members. In 2017, 150 guests were treated to an extraordinary watch experience at the “epicenter of luxury, fashion, and lifestyle” and discovered a wide range of models from the brands’ current collections and even viewed the latest releases from SIHH and Baselworld.
This year’s participating brands include Audemars Piguet, Breguet, Grand Seiko (who opened one of its first North American boutiques on Rodeo Drive in 2017), Jaeger-LeCoultre, Panerai, Piaget, Porsche Design, Richard Mille, Roger Dubuis, Vacheron Constantin, and Westime Jewelers. Each boutique will host a unique luxury experience for guests, such as watchmaking demonstrations, wine tastings, or a lesson in cigar rolling. Four Roses will be bringing a selection of specially curated bourbon and whiskey for an exclusive tasting that runs throughout the evening. Bartenders will be on hand to mix Old Fashioned cocktails made with the Four Roses bourbon. Noted collector and friend of WatchTime Jeff Kingston will lead tours through the boutiques with collectors who will have a chance to meet watch brand CEOs and watchmakers. Guests who visit all participating boutiques will be eligible to win a Wolf watch winder.
Admission to WatchTime Rodeo Drive is free but space is limited.
After the event, Westime will be hosting an exclusive collectors’ dinner with extremely-limited space at 208 Rodeo Drive.