New Hublot Watch Partnership: Official Timekeeper of the Dallas Cowboys

Hublot watch and Dallas Cowboys helmetHublot has formed an exclusive partnership with the Dallas Cowboys, making the Swiss luxury watch brand the team’s Official Luxury Watch & Timekeeper. Hublot CEO Ricardo Guadalupe joined Dallas Cowboys owner and General Manager Jerry Jones in Dallas, Texas to kick off the start of the multi-year partnership.



Known as America’s Team, the Cowboys are among the best-known sports teams worldwide, with five Super Bowl championships. The Cowboys share the record for most Super Bowl appearances with eight.

Charlotte Jones Anderson, Ricardo Guadalupe, Jerry Jones and Gene Jones

(From left) Charlotte Jones Anderson, Ricardo Guadalupe, Jerry Jones and Gene Jones celebrate the new partnership at AT&T Stadium.

Hublot is celebrating this partnership by launching three custom, limited-edition, Dallas Cowboys-branded timepieces, inspired by the team’s iconic blue and silver colors. Celebrating the Cowboys’ five Super Bowl wins, the trademark Cowboy star can be found at the 5 o’clock dial position on each model, with the start on the women’s piece adorned with diamonds. The timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium, one of the most exclusive locations in professional football.

The three special watches are the Hublot Classic Fusion Dallas Cowboys (shown below), the Hublot Classic Fusion Ladies Dallas Cowboys , and the Hublot King Power Dallas Cowboys. Each model is available in a numbered edition of 50 pieces.

Hublot watch and Dallas Cowboys helmet


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