Bremont has produced a bespoke mechanical clock and stopwatch for the Jaguar XJ75 Platinum Concept Car, a one-of-a-kind design project that was displayed on the Pebble Beach Concept Car Lawn during the recent Concours d’Elegance.
Bremont co-founder Giles English commented, “Jaguar is one of the world’s premier manufacturers of luxury cars and a great British brand. We are very proud to have been asked to make this clock for their XJ75 car and were keen to make something different for Jaguar. As such rather than a quartz clock we have created a beautiful mechanical clock that also has a chronograph function”.
The Jaguar XJ75 Platinum Concept helps celebrate Jaguar’s 75th Anniversary, and highlights the uniqueness of the XJ. The concept hints at design customization possibilities with this luxury sedan.
Chief Designer for the XJ, Giles Taylor, comments on the project, “Jaguar has a rich heritage of producing beautifully engineered cars with sleek, sporting body styles. As we create modern Jaguars for our future range of customers, the same design principles that underpinned the creation of such icons as E type and the original XJ guide us today. There should be an effortless visual purity with any new Jaguar design, borne from an understanding of the functional and technical aspects of the vehicle, whether sports or saloon. On this basis, our collaboration with Bremont in developing a new clock for XJ75 has been seamless. Our design teams talk a similar language when it comes to clean cut form with a sharp, sporting edge. The XJ75 Bremont clock design has superb functional clarity in its detailing and this is combined with a beautifully crafted outer metal bezel that suggests strength and longevity. It fits the crafted luxury feel of the XJ interior perfectly and all who have seen it so far ask the same question: How can I dismount it and wear it on my wrist?”