Panerai Launches E-Commerce with Limited-Edition Luminor Submersible

Officine Panerai may trace its roots way back to the 1860s — and its modern collection, to the iconic pieces it developed for the Italian Navy in the 1930s — but the Florence-based, Swiss-made watch brand has officially embraced the digital age, announcing this week its first “e-commerce first” watch — the new Panerai Luminor Submersible Automatic Acciaio – 44mm, limited to 100 pieces and offered to online customers in Panerai’s e-boutique.

Panerai Luminor Submersible Acciaio LE - soldier
The new Luminor Submersible Automatic Acciaio is limited to 100 pieces, with the first 30 sold online.

Manufactured at Panerai’s manufacture in Neuchâtel, the Luminor Submersible is the company’s most professional-grade divers’ watch — water-resistant to a depth of 300 meters, with a unidirectional rotating bezel for calculating dive times. (Panerai’s other main collections, the Luminor and Radiomir, while replicating the design of watches made of Italian navy frogmen of the 1930s and ’40s, are not equipped with the latter feature, regarded as a requirement on modern watches for diving.) The watch’s 44-mm case is made of AISI 316L stainless steel and features the patented, lever-like crown-locking device that secures the screw-down crown and ensures the case’s water-resistance.

Panerai Luminor Submersible Acciaio LE - side
The crown-locking lever device helps ensure the Luminor Submersible’s 300-meter water resistance.

The watch’s dial is a deep blue color, with applied hour markers (including applied Arabic numerals at “12” and “6”) and hands treated with a bright green Super-LumiNova for maximum low-light (or deep underwater) legibility. Above the dial is a domed sapphire crystal that features a magnifying lens over the date window at 3 o’clock. Directly across from the date display at 9 o’clock is a small seconds subdial, also with green Super-LumiNova accents, that lets the wearer know at a quick and easy glance, even in darkness, if the watch is functioning. Inside the case is Panerai’s self-winding OP XXX caliber, providing a 50-hour power reserve after being fully wound. A set of blocky, curved lugs attach the watch to its black rubber strap, which is designed to be easily swapped out with the additional strap provided with each watch.

Panerai Luminor Submersible Acciaio LE - dial CU
Green Super-LumiNova accents and a magnifying lens over the date aid in underwater legibility.


Panerai Luminor Submersible Acciaio LE - Box
The watch comes with an additional strap and a strap-changing tool.

Available online now at, the Panerai Luminor Submersible Acciaio – 44 mm (Ref. PAM00731) is priced at $7,200. After the first 30 pieces are sold online, Panerai says, remaining orders will be taken over the phone at 877-726-3724.

Panerai Luminor Submersible Acciaio LE - angle
Panerai Luminor Submersible Acciaio LE – angle
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