In May, 2010, Omega reopened its museum in Biel, Switzerland following several months of renovations. The Museum, located just opposite Omega’s headquarters, originally opened in January of 1984, and it is the oldest museum dedicated to a single watch brand. Now, the museum has a new, dedicated website. Find a link inside.
Speaking of the museum’s renovation period, Omega president Stephen Urquhart likened it to an anthropological dig. “Not only did we renovate the whole Museum but we also restored many of the period features of this listed building. We discovered things hidden in the archives which we didn’t even know we had and when the Museum reopened, some of these objects were presented to the public for the first time. Extending the opening hours to Saturday will allow even more people to enjoy what is on display.”
The museum features items representing the brand’s entire history, from the watchmaker’s bench used by Louis Brandt when he began to make watches more than 160 years ago to a NASA lunar rover and watches that were worn on the Moon. Displays also include watches worn by President John F. Kennedy and Lawrence of Arabia, along with timepieces that were featured in major motion pictures.
The new website includes detailed, illustrated sections devoted to the brand’s history, specific models such as the Speedmaster, Seamaster, and Constellation, space exploration, film, sports timing, and much more. Of course there is also complete information about the museum itself, as well as a news feature. Visitors to the site can search a database of information about vintage watches, and the “Extract of the Archives” section lets Omega owners order an Extract for their timepiece online.
The Omega Museum in Biel also has new hours. It is open from Tuesday through Friday from 10 a.m. to 6 p.m. For the first time, the museum will also be open on Saturday from 11 a.m. to 5 p.m. Entrance to the museum is free of charge, and guided visits are available in English, French, German or Mandarin Chinese.
Click the screen capture below to visit the new website now.