U.S. soccer icon Landon Donovan has joined Seiko as a new Brand Ambassador. Donovan, best known for his last-minute, game-winning goal for the United States National Team against Algeria in the 2010 World Cup, will represent the brand’s Sportura Collection, and will help Seiko celebrate the brand’s 130th anniversary.
“I always have looked for a watch that keeps up with my active lifestyle, which is why I like the comfort, innovation and design of the Seiko Sportura Collection,” said Donovan. “I am honored to be the first athlete to join the Seiko family as a Brand Ambassador, and anticipate celebrating their dedication to perfection and launch of the new, dynamic timepieces that will once again demonstrate that Seiko is the revolutionary frontrunner in watchmaking worldwide.”
Ken Hagiwara, President and CEO of Seiko Corporation of America, said: “We are thrilled to welcome Landon Donovan to the Seiko team as Brand Ambassador for our new Sportura Collection that expresses the true dynamic spirit of our brand, while helping us celebrate Seiko’s 130th Anniversary this year. Synonymous with the essence of Seiko, Mr. Donovan shows a dedication to perfection and success that we commend. We look forward to working with him.”