More big news from this year’s Baselworld: Seiko has just announced its decision to treat its flagship luxury brand, Grand Seiko, as an independent entity, seven years after its global launch. This move will have a huge impact on how the collection will be developed, advertised, and distributed going forward. From an end-consumer’s perspective, this also means that the current display of two logos on the dial (the Grand Seiko logo in the lower half, the Seiko on top) just became a thing of the past: henceforth, only the Grand Seiko logo can be found at 12 o’clock, as seen below:
In addition, Grand Seiko is now offering a 3-year global warranty (starting March 24) and has come up with a new packaging design that will better reflect the collection’s positioning as a premium brand.
Most importantly, of course, Grand Seiko is also introducing several new watches to accompany the announcement, all of which should become available in March/April of this year:
These include three limited editions based on the design of Grand Seiko’s first hand-wound model from 1960, powered by the 9S64 caliber; above, from left to right: 136 pieces in platinum (35,000 euros), 353 pieces in 18k gold (19,700 euros) and 1,960 pieces in stainless steel (6,500 euros) with the brand’s traditional gold medallion on the back.
Grand Seiko will also be producing a larger version inspired by the first model from 1960 (8,000 euros), limited to 968 pieces (expected to ship in June). It is equipped with a new, larger movement, with a 72-hour power reserve (Caliber 9S68), to better suit the bigger diameter. It is also the first watch with a case of “brilliant hard titanium,” a new metal exclusive to Grand Seiko that offers a similar color as stainless steel combined with the benefits of a titanium case.
Stay tuned for more pictures, hands-on impressions and additional information.