Chronoswiss Opens Boutique in NYC’s SoHo


Chronoswiss has opened its first USA boutique at 339 West Broadway in New York City’s SoHo neighborhood. The boutique is open to the public now, and the grand opening celebration will be on Wednesday, December 2nd from 7 p.m. – 11 p.m. Chronoswiss teams up with jewelry designer and goldsmith Kristen Farrell to operate this premier location.

“The timing of the opening, right before the holidays couldn’t be better and New York City is the ideal market for holiday shopping,” said Hartmut Kraft, President of Chronoswiss North America. “We are very excited about this exceptional partnership with Kristen Farrell that enabled us to open up a Boutique only one year after the brand’s groundbreaking restructuring in the U.S. market. We are proud of having a particularly selective retail network that emphasizes personal relationships with our authorized retail partners. Having our own Manhattan outlet will further increase brand recognition and add to the strong retail position with our nationwide partners.”

Chronoswiss is a German watch manufacturer based in Munich. The company was founded by master watchmaker Gerd R. Lang in 1983 with the mission to bring about the renaissance of the mechanical watch and manufacture timepieces with uncompromising technical and aesthetic value. Chronoswiss prides itself on exclusivity by producing fewer than 6,000 watches per year. Though a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany.

The Chronoswiss Boutique
Chronoswiss Boutique

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