MIDO

FEATURES

Five Chronometer-Certified Watches That Won’t Break the Bank

The past two decades have seen a shift in why people wear watches. Thanks to the omnipresence of smartphones, laptops, and other digital devices, it’s no longer necessary to wear a watch to know the exact time. Some may claim that idea as sacrilege, but as a younger enthusiast, I know that the reason I fell...

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Sep 7, 2018 by Logan R. Baker

Promotion

Baume & Mercier’s new Clifton Baumatic: Lengthened Service Intervals

A mechanical watch movement is a complex mechanism comprising numerous mobile miniature components. Their perpetual interaction results in friction and wear ultimately influencing the smooth running of the movement. This is one of the reasons why watches have to be returned for regular service. The new Clifton Baumatic from Baume & Mercier with the maison’s...

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Oct 15, 2018 by WatchTime

WATCH REVIEW

Borrowed Time: The Mido Ocean Star Caliber 80

Looking over the 15 plus brands inside the Swatch Group, it feels rather straightforward to categorize each company into its own range sorted by overall accessibility. One brand that defies this expectation, however, is Mido. It would be simple to place the brand — which is celebrating its centennial anniversary in 2018 — within the...

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Aug 23, 2018 by Logan R. Baker

FEATURES:

Five Things You Should Know About the COSC

The Contrôle Officiel Suisse des Chronomètres (COSC) is crucial to the Swiss watch industry. It’s existed in its current form since 1973 but there has been competitive chronometric testing happening in Neuchâtel since the late 1800s. Today, the COSC functions as a sort of litmus test for precision throughout the Swiss watch industry. In an...

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Aug 17, 2018 by Logan R. Baker

POLL:

Vote on the Winner of WatchTime Wrist Shot Contest #2

Capping off another successful WatchTime Wrist Shot Contest submission period, here are our top 10 images of the 300-plus wrist shots submitted to us through e-mail and Instagram over the past two weeks. Please vote on what you think is the best image based on composition, creativity, and image quality. The top five finishers will receive...

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Oct 9, 2018 by WatchTime

FEATURE

Pioneers of Style: 7 Watches Inspired by Architecture

The buildings we inhabit and the watches we wear are everyday facts of life. We usually take them for granted and scarcely even notice them – until a creation crosses our path that captures our undivided attention. Here we look at seven timepieces that call to mind — and, in some cases, are inspired by...

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Aug 1, 2018 by WatchTime

MIDO CELEBRATES 100 YEARS

Borrowed Time: Touring Mexico City with the Mido Commander Shade Special Edition

On November 11, 1918, the Armistice marking the official end of World War I was signed. On that same date, Georges G. Schaeren founded the Mido watch brand, which celebrated its centennial this year with the release of a host of special-edition timepieces and, on May 24, a major celebratory event in one of Mido’s...

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Jun 6, 2018 by Mark Bernardo

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

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Oct 9, 2018 by WatchTime

FEATURE

Vintage Eye for the Modern Guy: Mido Multifort Datometer Limited Edition

In 2018, Mido is celebrating the 100th anniversary of its founding. To commemorate the centennial, it has been revisiting some of its most important models from the brand’s entire history. Chief among them is the Multifort Datometer Limited Edition, which is modeled after a 1939 watch by the same name, released five years after the...

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Apr 15, 2018 by Caleb Anderson

FEATURE:

The Definitive Baselworld 2018 Round-Up

Baselworld 2018 may have been significantly smaller than in previous years, but the show certainly made up for it with an exceptional range of new watches, quite a lot of them with much more budget-friendly prices than in previous years (which still cannot be said for the bratwurst stand outside the fair). WatchTime’s editorial team...

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Apr 7, 2018 by WatchTime

WATCH REVIEW

Borrowed Time: Mido Multifort Chronograph PVD Special Edition

Ensconced in the same general price segment as its “affordable luxury” brethren within the Swatch Group — Hamilton, Tissot, and Rado — the Mido brand has flown largely under the radar of U.S. watch consumers, though it’s long been immensely popular in Latin America — perhaps by design, as its name derives from the Spanish...

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Dec 14, 2017 by Mark Bernardo

Mido’s “Inspired by Architecture” Limited Edition Has the Wright Stuff

Mido doubles down on its identity as a brand with design codes influenced by contemporary architecture with the launch of the new Inspired by Architecture Limited Edition — a timepiece that channels the look of one of America's most iconic buildings, the Solomon R. Guggenheim Museum in New York City.

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Oct 27, 2017 by Mark Bernardo

Watch Insider’s Top 10 Best-Value Chronographs

Watch Insider puts the spotlight on chronograph watches offering the best value for money, including: Baume & Mercier's Clifton Chronograph; Certina's DS Action Diver; Omega's Speedmaster Mark II, and others.

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Sep 13, 2016 by Alexander Linz

Getting to Know Mido: 5 Swiss-Made Watches Under $2,500

Though it's been around since 1918, Mido has been largely under the radar in the U.S. despite strong popularity in Latin America. Here are five Mido watches from the brand's five major watch collections, all with Swiss-made mechanical movements, all priced under $2,500.

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May 16, 2016 by Mark Bernardo

Watch Wallpaper: 10 Divers’ Watches

We've collected photos of 10 dive watches as downloadable wallpaper for your desktop - including brands like Omega, Sinn, Alpina, Breitling and more.

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Feb 19, 2016 by Mark Bernardo

Basel Bargain Hunting: 7 New Watches Under $5,000

Watchtime presents a selection of seven affordable Baselworld watches, with models from Alpina, Victorinox, Nomos, Raymond Weil and others.

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Dec 28, 2014 by WatchTime

Baselworld 2014 Preview: New Ladies’ and Men’s Mido Watches

Mido watches have only a cult following in the U.S. but are very popular elsewhere in the world, particularly Latin America. This week, the brand, known for offering Swiss-made mechanical watches at affordable prices, released previews of two new Mido watch models — one men’s, one ladies’ — debuting at next month’s Baselworld.

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Feb 19, 2014 by Mark Bernardo

Top 20 Swiss Chronometer Watch Brands: Rolex Leads the Pack

In this article, we examine COSC data revealing the top 20 Swiss chronometer watch brands - see who made the list.

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Nov 6, 2013 by Jay Deshpande

Hublot Teams with Cigar Maker to Create King Power Arturo Fuente

Fine cigars have much in common with fine watches — luxury products with romantic heritage, handmade by skilled craftsmen, appreciated by connoisseurs — and now Hublot has created a timepiece that ties the two together together in a significant way — the new King Power Arturo Fuente edition, developed in collaboration with one of the...

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Nov 16, 2012 by Mark Bernardo

Borrowed Time: A Few Weeks With the Dubey & Schaldenbrand Grande Dôme DT

Regular visitors to Watchtime.com may recall our story from a few months ago, which announced the imminent return to the U.S. market of Dubey & Schaldenbrand, an elegant Swiss watch brand that had been absent from our stores here for several years. Recently, I was made the proverbial offer I couldn’t refuse by Dubey’s U.S....

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Oct 17, 2012 by Mark Bernardo

Watches Submitted for the 2011 International Chronometry Contest

The 18 watches taking part in the 2011 International Chronometry Contest were submitted on Friday May 20 at the Musée d’horlogerie du Locle – Château des Monts. The watches come from the Jura, from Geneva, from France and the United States. The watches will be subjected to a number of tests over the summer, and...

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May 26, 2011 by WatchTime

18 Entrants Will Compete in the 2011 International Chronometry Contest

Fourteen watchmaking companies and four schools will participate in the 2011 International Chronometry Contest. The winners will be announced on October 20 at Château des Monts – Horological Museum of Le Locle. Find complete details and a list of entrants inside.

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Mar 11, 2011 by WatchTime

Gentlemen’s Holiday Gift Guide 2010

Still seeking the right gift for the watch aficionados and other men of discerning taste on your shopping list? Check out WatchTime’s lineup of luxurious items and accessories for some last-minute ideas.

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Dec 19, 2010 by Mark Bernardo

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