MIDO

Mido brings back the “Powerwind” in Multifort Powerwind Chronometer Limited Edition

“Powerwind,” that’s how Mido called its most powerful caliber in the fifties. Now the Swiss brand pays tribute to this “workhorse” with a limited edition of 1,954 pieces. While the 40-mm stainless steel watch follows the rhythm of the contemporary COSC-certified ETA 2836-2 caliber, it borrows the style-defining attributes of its historic predecessor. These include...

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Jul 2, 2022 by Sabine Zwettler

Sponsored: The ANOMALY-T4— the New Watch That’s 100% in CODE41’s DNA

CODE41’s pioneering, iconoclastic business model has very rapidly succeeded in ranking this project among the most promising in Swiss watchmaking. Other than their watchmaking expertise, the real added value is, above all, each individual who’s part of it. Each member of the CODE41 community – more than 400,000 members strong! – represents an exclusive stakeholder...

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Jul 1, 2022 by WatchTime

Mido Dives Deep With the Ocean Star 600 Chronometer Black DLC Special Edition

Mido is again pulling out all the stops with a diver’s watch that brings together great looks, focused functionality and C.O.S.C.-certified precision with a nice price tag, the Ocean Star 600 Chronometer Black DLC Special Edition. As the name suggests, its DCL coated case, which has a diameter of 43.5mm, is water resistant to 600...

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Jun 27, 2022 by Sabine Zwettler

Denim Blue: Mido Introduces New Variant of Commander Gradient

Mido— a brand well versed in the art of displaying the beautiful inner workings of a Swiss mechanical movement— is now adding a new execution to its Commander Collection. As its name suggests, the latest Commander Gradient is equipped with a dial that features a color gradient, a quality that is very much en vogue...

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Jun 20, 2022 by Sabine Zwettler

Sponsored: Unlike Any Other, Artem Introduces NATO Style Straps

Since the brand’s launch in mid-2021, Australian-based Artem has been consistently impressing the market with its appealing line of strap offerings. At first, this was in its signature, next-generation of sailcloth straps, but not long after the brand— upon excited and positive feedback from its growing list of fans— expanded its offerings in both appealing...

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Jun 28, 2022 by WatchTime

Mido Releases Ocean Star 20th Anniversary Inspired by Architecture Diver’s Watch

Since 2002, Mido has been inspired by the beauty of architectural landmarks. This year saw the launch of the first collection based on this subject, the All Dial, which drew inspiration from the Colosseum in Rome. In celebration of this 20-year anniversary, the Swiss tradition brand presents five limited editions in its most important collections...

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Jun 7, 2022 by Sabine Zwettler

Architectural Inspiration: Mido Introduces the Multifort Skeleton Vertigo

The architecture of the famous Harbour Bridge in Sydney serves as a source of inspiration for Mido’s Multifort collection. Both icons were created at the same time, in the 1930s. In this spirit, the new Multifort Skeleton highlights the beauty of the individual elements by putting them into the spotlight. Its finely skeletonized plate that...

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Apr 26, 2022 by Sabine Zwettler

Mido Unveils the Commander Icône with Green Dial and Integrated Bracelet

Mido launches a new variant of the Commander Icône, designed in 1959 as a tribute to the Eiffel Tower and unchanged ever since, with an olive green sunray dial. This cool look is complemented by the satin-finished stainless-steel case with a diameter of 42mm and an integrated bracelet, which marks a first in this collection....

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Apr 19, 2022 by Sabine Zwettler

The Perfect Wave: Seven Watches with Nautically Engraved Dials

Since the introduction of the Omega Seamaster 300 in 1993, watches with wave patterns on their dials have become increasingly popular. Here’s a closer look at some of the current models. Tissot Seastar 2000 ProfessionalTissot’s very large and robust dive watch is water-resistant to 600 meters and impresses with its irregular wave pattern, which resembles...

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Feb 20, 2022 by Alexander Krupp

Awesome Architecture: Mido Launches All Dial 20th Anniversary Limited Edition

This year, Mido celebrates the 20th anniversary of the All Dial collection. Debuted in 2002, the first All Dial model paid tribute to Rome’s Colosseum. Inspired by the ancient amphitheater’s open architecture, the watch face is designed as wide as possible and surrounded by a slim bezel. Kicking off the anniversary year is the All Dial...

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Feb 18, 2022 by Sabine Zwettler

FEATURES

Five Chronometer-Certified Watches That Won’t Break the Bank

The past two decades have seen a shift in why people wear watches. Thanks to the omnipresence of smartphones, laptops, and other digital devices, it’s no longer necessary to wear a watch to know the exact time. While the reasoning we cherish our mechanical marvels of the wrist may have changed — be it a romantic...

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Mar 23, 2020 by WatchTime

FEATURE

Vintage Eye for the Modern Guy: Mido Multifort Patrimony

Last year, the Swiss watch brand Mido released a follow-up to its popular Mido Multifort Datometer watch, expanding upon the collection with the new Multifort Patrimony. Longtime readers of this series will remember that in 2018 we covered the Multifort Datometer, a watch commemorating the 100th anniversary of the brand and which upon its unveiling...

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Jan 12, 2020 by Caleb Anderson

FEATURES:

Five Things You Should Know About the COSC

The Contrôle Officiel Suisse des Chronomètres (COSC) is crucial to the Swiss watch industry. It’s existed in its current form since 1973 but there has been competitive chronometric testing happening in Neuchâtel since the late 1800s. Today, the COSC functions as a sort of litmus test for precision throughout the Swiss watch industry. In an...

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May 10, 2019 by Logan R. Baker

FEATURE

Pioneers of Style: 7 Watches Inspired by Architecture

The buildings we inhabit and the watches we wear are everyday facts of life. We usually take them for granted and scarcely even notice them – until a creation crosses our path that captures our undivided attention. Here we look at seven timepieces that call to mind — and, in some cases, are inspired by...

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Apr 1, 2019 by WatchTime

AUCTION PREVIEW:

Seven Highlight Watches from the Current Christie’s Online Auction

In my opinion, Christie’s ongoing series of online watch sales is one of the most consistently interesting parts of the watch auction world. Their watch specialists are able to curate a terrific balance of vintage and contemporary models at a diverse range of price points, meaning there’s practically something for everyone regardless of collector status. The...

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Mar 6, 2019 by Logan R. Baker

FEATURE

Vintage Eye for the Modern Guy: Mido Commander Shade

Earlier this year, Swiss brand Mido made headlines by releasing the critically-acclaimed, 1939-inspired Multifort Datometer. This watch, produced to commemorate the 100th anniversary of the 1918 founding of the brand by Georges Schaeren, held a number of traits popular in today’s “new vintage” market, with its smaller 38-mm size, uncommon triple calendar, and relative affordability....

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Nov 18, 2018 by Caleb Anderson

WATCH REVIEW

Borrowed Time: The Mido Ocean Star Caliber 80

Looking over the 15 plus brands inside the Swatch Group, it feels rather straightforward to categorize each company into its own range sorted by overall accessibility. One brand that defies this expectation, however, is Mido. It would be simple to place the brand — which is celebrating its centennial anniversary in 2018 — within the...

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Aug 23, 2018 by Logan R. Baker

MIDO CELEBRATES 100 YEARS

Borrowed Time: Touring Mexico City with the Mido Commander Shade Special Edition

On November 11, 1918, the Armistice marking the official end of World War I was signed. On that same date, Georges G. Schaeren founded the Mido watch brand, which celebrated its centennial this year with the release of a host of special-edition timepieces and, on May 24, a major celebratory event in one of Mido’s...

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Jun 6, 2018 by Mark Bernardo

FEATURE

Vintage Eye for the Modern Guy: Mido Multifort Datometer Limited Edition

In 2018, Mido is celebrating the 100th anniversary of its founding. To commemorate the centennial, it has been revisiting some of its most important models from the brand’s entire history. Chief among them is the Multifort Datometer Limited Edition, which is modeled after a 1939 watch by the same name, released five years after the...

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Apr 15, 2018 by Caleb Anderson

FEATURE:

The Definitive Baselworld 2018 Round-Up

Baselworld 2018 may have been significantly smaller than in previous years, but the show certainly made up for it with an exceptional range of new watches, quite a lot of them with much more budget-friendly prices than in previous years (which still cannot be said for the bratwurst stand outside the fair). WatchTime’s editorial team...

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Apr 7, 2018 by WatchTime

WATCH REVIEW

Borrowed Time: Mido Multifort Chronograph PVD Special Edition

Ensconced in the same general price segment as its “affordable luxury” brethren within the Swatch Group — Hamilton, Tissot, and Rado — the Mido brand has flown largely under the radar of U.S. watch consumers, though it’s long been immensely popular in Latin America — perhaps by design, as its name derives from the Spanish...

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Dec 14, 2017 by Mark Bernardo

Mido’s “Inspired by Architecture” Limited Edition Has the Wright Stuff

Mido doubles down on its identity as a brand with design codes influenced by contemporary architecture with the launch of the new Inspired by Architecture Limited Edition — a timepiece that channels the look of one of America's most iconic buildings, the Solomon R. Guggenheim Museum in New York City.

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Oct 27, 2017 by Mark Bernardo

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