Apple Watch

Apple introduced the Apple watch in September 2014, and the smartwatch instantly took a top spot among the most popular watches in terms of press coverage, social media publicity and user demand. It was the first watch of Apple’s smartwatch line, the second generation was released in September 2016.

Apple has launched its smartwatch shortly after Samsung and a number of other tech companies introduced their own smartwatches. Such electronic wrist watches are set to disrupt the watch market and have a number of features – among them apps for health, fitness, communication, photos, videos, phone calls and messaging. The Apple watch models are available in various sizes and can be equipped with different Apple watch straps.

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NEWS:

Everything You Need to Know About the Apple Watch Series 4

Protest all you like, but when the annual Apple keynote at the company’s Cupertino campus rolls around, the watch industry stops what it’s doing to listen. Call it a notification device, wearable tech, or whatever you want, but the Apple Watch, as the pinnacle and most popular of its kind, is as newsworthy for traditional...

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Sep 12, 2018 by Logan R. Baker

Sponsored: Back for Another Round, CODE41 Launches the NB24 Edition 2 with an Exclusive Swiss Caliber

When Lausanne-based CODE41 launched the NB24 Chronograph in 2021, the watch made significant waves with the exceptional level of technicality and expertise it represented for its price— a defining combination of traits that has characterized each of the brand’s timepieces. Led by the value proposition of its avant-garde design, the NB24 struck a serious chord...

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Nov 25, 2021 by Caleb Anderson

WORLD CUP 2018:

Why Hublot’s Big Bang Referee Smartwatch Might Be a Lot More Important Than You Think

Shortly before Baselworld 2018 opened its doors to the public in March, Hublot introduced its very first smartwatch, the Big Bang Referee 2018 World Cup Russia™ Connected Watch (Ref. 400.NX.1100.RX). The 49-mm titanium-cased tech device is based on Google’s Android Wear OS and will be worn by the 101 referees (36 referees and 63 assistants)...

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Jun 14, 2018 by Roger Ruegger

Frédérique Constant Launches New Horological Smartwatches with Gwyneth Paltrow

Frederique Constant is launching the second generation of Horological Smartwatches — including its first ladies' version, which will be represented in a new campaign by Academy Award-winning actress Gywneth Paltrow, a Frédérique Constant "Global Brand Ambassador."

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Nov 4, 2016 by Mark Bernardo

Sponsored: Citizen Ushers In “Purposeful Power” Campaign with Limited-Edition Promaster Navihawk

Citizen Watch Company has launched a new brand campaign, focused on its groundbreaking Eco-Drive technology, to remind consumers of the Japanese watchmaker’s core values and to re-emphasize its commitment to environmental sustainability. Dubbed “Purposeful Power,” the campaign kicks off with the release of an exciting new watch from its Promaster series, the Limited Edition Navihawk....

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Nov 24, 2021 by WatchTime

Borrowed Time: MLS All-Star Weekend with the TAG Heuer Connected Watch

When TAG Heuer invited me to attend this year's MLS All-Star Game in San Jose, I took the opportunity to spend a few days with the TAG Heuer Connected Watch myself and put it through its paces on a busy, activity-filled three-day trip. What follows is essentially my MLS All-Star Diary.

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Aug 12, 2016 by Mark Bernardo

Borrowed Time: Montblanc Timewalker Urban Speed E-Strap

The Montblanc Timewalker Urban Speed e-Strap chronograph watch is the brand's own clever take on the smartwatch: it leaves the actual mechanical watch alone while adding “connectivity” to the strap for a “best-of-both-worlds” compromise between high-mech and high-tech.

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Mar 29, 2016 by Mark Bernardo

Sponsored: Past Meets Present in New Rado Captain Cook High-Tech Ceramic

Pioneering Swiss watchmaker Rado has deemed 2021 “a year of hope and reinvention,” and chosen it for the launch of an unprecedented, revolutionary timepiece. The Captain Cook High-Tech Ceramic is the culmination of many years of research and development that seamlessly fits within the history and tradition of the Captain Cook watch. This latest watch...

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Nov 23, 2021 by Mark Bernardo

From Watch-Insider.com

Watch Insider’s Top 10 Watches (+1 Very Special One) Introduced in 2015

Watch Insider Alexander Linz names his top 10 watches released in 2015, including new luxury watches from Rolex, Omega, Breitling, and Patek Philippe.

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Jan 9, 2016 by Alexander Linz

On Sale Now: WatchTime November-December 2015 Issue

The November-December 2015 issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring our test of the revamped Lange 1 from A. Lange & Söhne, an in-depth report on Vacheron Constantin's über-complicated Ref. 57260, and more.

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Nov 17, 2015 by Mark Bernardo

The WatchTime Q&A: Jean-Claude Biver on the TAG Heuer Connected Watch

The biggest news in the watch world this week was the launch of the TAG Heuer Connected, a “smartwatch” developed by the Swiss brand in partnership with Google and Intel. (Click here for our detailed report on the watch). After the launch, I had the opportunity to speak with the man behind the ambitious project,...

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Nov 13, 2015 by Mark Bernardo

TAG Heuer Launches TAG Heuer Connected Smartwatch with Intel & Google

Swiss watchmaker TAG Heuer officially threw its hat into the smartwatch ring today with the launch of the TAG Heuer Connected watch — first announced at this year's Baselworld — a revolutionary new timepiece developed in cooperation with Intel Corporation and Google and powered by Android Wear technology.

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Nov 9, 2015 by Mark Bernardo

Tasting the Apple: WatchTime Tests the Apple Watch

An unobtrusive sound and a gentle throbbing against my wrist attract my gaze to my Apple Watch. It’s telling me I’ve been sitting long enough and it’s time to stand up from my desk. Each time I achieve one or more of my fitness goals, I earn awards and receive motivating messages. This is just one of the interesting elements I came across in my review of the Apple Watch for WatchTime magazine.

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Nov 7, 2015 by Jens Koch

Watch Insider: A Week With the Apple Watch

By now, you’ve probably read a lot about the Apple Watch, and might even be thinking of purchasing one to add to your collection. If you’re looking for a little more info on what it’s like to wear an Apple Watch, the Watch Insider family has you covered! In this article from Watch-Insider.com, published shortly...

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Aug 17, 2015 by Alexander Linz

Eyeing the Dots: The Red Dot Award-Winning Watches of 2015

The Red Dot Awards are international prizes given annually for design excellence in myriad products, from eyeglasses to cars to household appliances. The 2015 winners in the watch category have been announced. (This is the first year that the Essen, Germany-based Red Dot organization separated watches and jewelry into two different categories for judging.) There...

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Aug 9, 2015 by Roger Ruegger

IWC Connect: The Latest “Smart” Watch Strap for Mechanical Timepieces

IWC Shaffhausen, with the IWC Connect device, becomes the latest Swiss watch brand to offer a high-tech alternative to both traditional mechanical watches and so-called smartwatches such as the recently released Apple Watch.

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May 11, 2015 by Mark Bernardo

TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A

Jean-Claude Biver has been quick to action as the new CEO at TAG Heuer – restructuring the brand, introducing new Carrera models, announcing an exceptionally economical tourbillon watch, and soon, the brand’s own smartwatch. Learn more in this exclusive interview conducted at Baselworld by Rüdiger Bucher, editor-in-chief of WatchTime’s German sister magazine, Chronos.

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May 5, 2015 by Ruediger Bucher

The Apple Watch: What Does It Mean For the Swiss Watch Industry?

The much-discussed Apple Watch will be available at retail this month, with prices starting at $349. So what does the release of the latest and most discussed smartwatch mean for the luxury watch industry in Switzerland?

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Apr 8, 2015 by Mark Bernardo

H. Moser & Cie.’s Marketing Takes Aim at Apple

The smartwatch game has many in the watch world on the edge of their seats, and yesterday’s Apple Watch launch is only part of the picture. Since late last year, a number of watch brands in Switzerland (and elsewhere) have been mobilizing, figuring out new strategies that will allow them to compete with Apple’s high-profile...

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Mar 10, 2015 by Jay Deshpande

Apple Watch: Prices, Release Date, and More Info From the “Spring Forward” Event

Apple formally launched its new Apple Watch (among other new products) at its “Spring Forward” press event this morning. And if watch fans had any doubt that the tech giant was looking to seriously compete in not only the “wearable technology” arena but the luxury timepiece industry as well, they should put those doubts to...

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Mar 9, 2015 by Mark Bernardo

The Apple Watch Launch: What We Know So Far

Today at 10:00 AM Pacific Time, Apple’s “Spring Forward” event will be available as a live video stream on the company’s website. The event is widely expected to produce the final details on the company’s long-awaited smartwatch, the Apple Watch.

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Mar 9, 2015 by Mark Bernardo

The Apple Watch: Pros and Cons

WatchTime presents the pros and cons of the Apple Watch.

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Mar 4, 2015 by Joe Thompson

Smartwatch Showdown: Apple Watch vs. the Competition

We recently learned that the long-awaited Apple Watch will be available in April, at a starting price of $349. How does it stack up against existing smartwatches like the Samsung Gear S, Motorola Moto 360, LG G Watch R, and Pebble Steel? Let’s take a look.

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Mar 4, 2015 by WatchTime

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