WatchTime reached a record-breaking audience of affluent watch collectors in May 2014. More than 600,000 readers accessed one of WatchTime’s products, setting a new record and marking a rapid growth of more than 200 percent versus May 2013. The digital channels grew most quickly, while there has also been growth in print and tablet subscribers. On watchtime.com, the so-called “power brand” channels, together with the watch database, continue to attract an increasing number of readers, while WatchTime’s Facebook presence has essentially become its own digital magazine, with more than 140,000 enthusiastic readers. The company’s latest audience research shows an increasing number of very affluent young watch collectors among WatchTime’s readers.
“With 70,000 newsletter subscribers as well as 40,000 print readers and 12,000 tablet readers, WatchTime dominates the American market. As far as we know, no other watch magazine, website, blog or periodical can compete with this impressive audience. It is our mission and goal to now make WatchTime the world’s dominating watch media platform,” says WatchTime’s publisher, Dominik Grau. The parent company of WatchTime, Ebner Publishing, recently invested significantly in the digital platform and related technologies for watchtime.com. In 2014, WatchTime also launched its first local edition for the Middle East region, based in Dubai. Together with the eight other local editions in North America, South America, Europe, Asia, and India, WatchTime and its sister magazines offer a bundle of watch media products that together reach more than 1 million readers every month.