2009: Opening of the new ultra-modern Greubel Forsey manufacture outside La Chaux-de-Fonds
As part of its efforts to become a more streamlined manufacture, Greubel Forsey, which had been doing its manufacturing across eight workshops scattered throughout La Chaux-de-Fonds, consolidated and its operations into a new facility, consisting of an 18th-century farmhouse and a new, wedge-shaped building (below) in the Jura Mountains, made mostly of glass and equipped with eco-friendly features.
2009: Greubel Forsey joins the Salon International de la Haute Horlogerie (SIHH)
Greubel Forsey’s association with the Richemont luxury group — which began when Richemont acquired a 20% share of the company in 2006 — meant that it would leave behind the crowded halls of Baselworld and become one of the very select handful of watch brands that exhibit their wares at the other major Swiss watch fair, Geneva’s Salon International de la Haute Horlogerie (SIHH), beginning in 2009. As many as 1,000 journalists visit Greubel Forsey’s luxurious, 240-square-meter booth each year.
2010: Greubel Forsey’s Double Tourbillon 30° Edition Historique wins the Aiguille d’Or at the Geneva Grand Prix
Greubel Forsey walked away with top honors at the annual Grand Prix d’Horlogerie de Genève — basically, the watch world’s Oscars — when its Double Tourbillon 30° Edition Historique was awarded the prestigious “Aiguille d’Or” (“golden hand”) for best watch in all categories. The Greubel Forsey Double Tourbillon 30° Edition Historique, a limited edition of 11 pieces in rose gold and 11 pieces in platinum, boasts not only the inclined double tourbillon but curved plates on the dial and case sides with minuscule, intricately engraved text relating the brand’s history.
2011: Opening of the Greubel Forsey Time Art Gallery in Shanghai
When Greubel Forsey decided to open its own gallery, it did so in a way that honored its founders’ concept of watchmaking as art. The Greubel Forsey Time Art Gallery, located at 18 Bund in Shanghai, is devoted to three themes: to exhibit and showcase the special attributes of the Greubel Forsey watch collection; to unveil collaborative pieces such as the Art Piece 1 (more on which below); and to exhibit significant watches by other independent watchmakers who share Greubel Forsey’s vision of traditional watchmaking, such as Philippe Dufour (again, more below) and Vianney Halter.
Pure genius. What a delight it is to know that artists like this exist in this age.
OMG!!! I see Philippe Dufour in this article. This guy is a genius! A true craftsman who can build a masterpiece from ground up. This true gentleman handcrafts almost every single component himself in every watch he builds. He is an extremely inspiring horologist. If I ever had the vision to be a watchmaker, this is the guy I would want by my side.
Very nice and impressing but not very affordable…
Greubel Forsey timepieces are truly outstanding, yet I cannot even dream of buying these watches as all these timepieces are ultra-expensive!
Watch making at its best. Although its a brand I can only dream of owning its nice to be able to see these wonderful time pieces.