Simplicity With An Art Deco Twist: La Petite Seconde Metropolis Louis Erard x The Horophile

In collaboration with The Horophile aka Amr Sindi, a renowned marketing consultant for watch brands, Swiss boutique label Louis Erard presents a captivating trio of limited editions for its acclaimed Petite Seconde collection of fine dress watches.

These exclusive models, collectively named La Petite Seconde Metropolis Louis Erard x The Horophile and each limited to 59 pieces, showcase a refined and authentic Art Deco aesthetic. With three alluring color ways to choose from – slate-grey, salmon, and tobacco – this collection beautifully embodies the spirit of the Roaring Twenties, inviting us on a time trip to the New York of the 1920s.

The meticulous attention to detail in recreating the sleek design of the Art Deco period is clearly evident. Every element was carefully curated, from the choice of typography to the reinterpretation of numerals. The dual-traced numerals printed on a brushed chapter ring evoke the essence of New York Art Deco architecture. Moving inward, fine 3D concentric grooves lend “architectural” depth to the dial while capturing the interplay of light.

The classic small seconds subdial of the Petite Seconde also underwent an elegant transformation, embracing minimalism with no indices except a single dot at noon. Reflecting the Art Deco ethos, the “Empire” hands evoke the spirit of the Empire State Building, the iconic Art Deco skyscraper built in 1931.  

The stainless steel case with a diameter of 39mm is based on the classic Petite Seconde style. Behind the sapphire case back ticks the automatic elaboré grade Sellita SW261-1 movement. Its openworked rotor, adorned with a lacquered LE logo, showcases the a high degree of decoration. This tried-and-tested movement offers both a stop-second function and a power reserve of 38 hours.

The La Petite Seconde Metropolis Louis Erard x The Horophile executions are attached to grained calfskin straps that can be easily swapped thanks to the functional catch-spring bars. 

Pricing is marked at CHF 2,300 (excl. taxes) or approximately USD 2,300 (excl. taxes).

To learn more, visit Louis Erard, here.

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  1. Jean Antoine Marchi

    Bonjour. Je reçois depuis longtemps votre Letter-Press et je suis désolé à chaque fois de ne pas avoir de zoom automatique sur les photos. Vos confrères en ont même à plusieurs niveaux de grossissement. Dommage… Cordialement

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