Rolex Launches Certified Pre-Owned Program

Rolex today announced that it launches a program that will enable retailers that are part of the brand’s official distribution network to sell second-hand models that are certified as authentic. They will come with a new two-year international guarantee. According to Rolex, these timepieces benefit from the same high quality criteria as its new watches. The Rolex Certified Pre-Owned program will initially be available at Bucherer boutiques in six countries (Switzerland, Austria, Germany, France, Denmark and the UK) from the start of December 2022. Other official Rolex retailers who choose to be part of this program will be able to do so from spring 2023.

Rolex Certified Pre-Owned allows for the purchase of pre-owned watches that the brand itself has certified and guaranteed. The aim of this service is to bring added value to the existing supply of pre-owned watches, as Rolex advocates their durability and uncompromising quality standards. According to the brand, it “wishes to accompany the second life of its watches already circulating on the market, with a view to preserving, maintaining and guaranteeing what already exists.” In addition, “these certified-authentic second-hand watches offer customers a tangible and immediate opportunity to become part of the world of Rolex.”

In concrete terms, the Rolex Certified Pre-Owned program attests the authenticity of second-hand Rolex watches that are least three years old at their time of resale by an official retailer displaying the special Rolex Certified Pre-Owned plaque. It guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the savoir-faire of the brand’s worldwide network of experts.

The Rolex Certified Pre-Owned seal that accompanies the watches symbolizes their status as certified second-hand Rolex watches. The Rolex Certified Pre-Owned guarantee card, delivered at the time of the sale, officially confirms that the watch is genuine and guarantees its proper functioning. This card bears the words “Certified Pre-Owned” and serves as an official certificate of authenticity.

To learn more, visit Rolex, here.

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  1. Gerry Dimatos

    I think with this move Rolex is trying to get people to stop buying from the Grey Market and to buy the Certified Pre Owned Rolexes instead.. I hope it works !
    At have been over Rolex and their stupid waiting lists which are fake of course because you can buy what you like from Grey Dealers at twice list price.. This situation cannot be tolerated any longer..
    Rolex – are you listening ?

  2. Lawrence Dauch

    This is a great idea. Problem with gray market you are not able to try on watch you want to buy. Huge issue with rising cost is sales tax. Particularly in CA. If watch is preowned and tax has been paid then why pay again?

  3. Is Rolex going to monitor the price gouging on second stand stainless professional models since it’s having a warranty?

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