Based out of St. Louis, Missouri, Monta Watches is one of the most recognized names in the burgeoning scene of independent American watchmaking. Along with a few other small-scale firms, such as Oak & Oscar and Autodromo, Monta has a well-earned reputation of producing no-nonsense sports watches at a reasonable price point. Joining Monta’s catalog this past week is the Atlas, the young brand’s second GMT wristwatch.
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Aesthetically, the new watch isn’t much of a departure from previous Monta designs. In fact, the Atlas effectively uses the Triumph case as a base with the addition of a few small details. What is new, however, is the dial which features a new lacquer application. The GMT hand was designed to be non-intrusive but highly visible when desired. The non-rotating bezel (24-hour track can be found on the rehaut) also differs from the Triumph thanks to a new polished, knife-edge design that helps increase the total height of the watch about a single millimeter larger than the case in the Triumph collection (total height for the Atlas: 10.2 mm). At launch, the 38.5-mm Monta Atlas comes in three separate colorways that should be familiar to followers of the brand: Monta blue, opaline silver (the brand’s first white-ish timepiece), and charcoal. The Atlas GMT uses a Sellita SW330 caliber with a 42-hour power reserve.
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Adding a new travel-time focused watch to Monta’s overall collection makes sense. Previous models like the Oceanking (probably my personal favorite of the entire catalog), the modern field-watch style Triumph, and the Skyquest, the brand’s first GMT wristwatch, offered a lot of intrinsic value for enthusiasts looking for an attractive, no-frills sports watch that could be worn as a daily wearer. The new Atlas GMT offers that in spaces and we’re looking forward to receiving the model for some extended wrist time in the coming months.
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Current preorder pricing for the Atlas GMT is at $1,410 on rubber, $1,420 on leather, or $1,615 on a bracelet. Click here to find out more about the Atlas GMT and stay tuned for more to come from Monta.
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