Today, Britain’s largest manufacturer of luxury watches, Bremont, announced the appointment of seasoned veteran Davide Cerrato as their new CEO and Board member. Bremont has been run by Nick and Giles English since the siblings founded the company, which is best known for their pilot’s watches, in 2002. The appointment comes after the £48.4M ($59M) investment by Bill Ackman and Hellcat LP in January.
Cerrato brings with him extensive experience in the watch industry, having worked with some of its most iconic brands including Tudor, Montblanc, and Panerai. At Tudor, Cerrato served as Head of Marketing, Design & Product Development and oversaw the re-launch of the brand. His efforts resulted in the iconic Black Bay watch, which became one of Tudor’s most successful and popular collections. As the Managing Director of Montblanc’s watch division, he created the 1858 Geosphere watch. Most recently, he served as CEO and Creative Director of HYT.
Bremont Co-Founder Nick English said: “We are thrilled to have recruited a world class CEO to support our ambitious vision for Bremont. Following the £48.4M ($59M) investment by Bill Ackman and Hellcat LP announced in January, Bremont is now well positioned to execute on its future plans for growth.”
“Davide has amazing, complementary experience and is a great cultural fit. We are delighted to welcome him to the Bremont family,” added his brother and Co-Founder Giles English.
Cerrato remarks: “I am incredibly excited to be joining Bremont. I have long admired what Nick and Giles have managed to achieve in a relatively short space of time. The brand has been on an amazing journey and I’m looking forward to working with the entire team to take it to the next level.”
To learn more, visit Bremont, here.
For David Cerrato to make Bremont more than a “caser brand” Bremont needs to invest in it’s own movements. The cases and designs are actually good however without a serious manufacture movement it can be nothing more than a “me too” Brand. Unfortunately marketing is not enough and now how matter good your marketing is, 38 hour power reserves and ETA movements simply don’t cut it…
Even Oris have it’s own movements now..