Seiko | WatchTime

Seiko 5 Sports Field Series HUF Limited Edition SRPM09, title

Automatic Watches

70s Classic Meets Neon Streetwear in the Seiko 5 Sports HUF Green - The second collaboration with the California label HUF is inspired by a different decade

When retro design meets West Coast street culture, things tend to get interesting. With the Seiko 5 Sports HUF Limited Edition SRPM09, Seiko revives its cool Time Sonar concept from the 1970s, this time in a bold, luminous “HUF Green.” The edition is limited to 7,000 pieces.

3 minutes

Sabine Zwettler

Feb 27, 2026

Seiko: Presage Classic Craftsmanship Enamel SPB537, Title

Automatic Watches

Introducing the Seiko Presage Classic Craftsmanship Enamel SPB537

With the Presage Classic Series Craftsmanship Emaille SPB537, Seiko reinterprets traditional Japanese watchmaking through a contemporary lens. Enamel craftsmanship, a refined vintage-inspired design, and modern mechanics come together in a new addition to the Presage Craftsmanship line.

2 minutes

Sabine Zwettler

Jan 14, 2026

Seiko

Seiko Marks 145 Years with Four Limited Editions Inspired by Kintaro Hattori’s Founding Spirit

Gold-colored accents and historically inspired details unite new anniversary editions from King Seiko, Prospex, Presage, and Astron, each paying tribute to the craftsmanship and innovation that have defined Seiko since 1881.

5 minutes

Sabine Zwettler

Jan 7, 2026

Quartz Watches

Seiko Revives the Rotocall, a Digital Classic from the 1980s

The new Seiko Digital Alarm Chronograph pays tribute to a pioneering model once chosen by astronauts and adventurers alike.

3 minutes

Sabine Zwettler

Oct 30, 2025

Seiko-Presage-Classic-Series-Upcycled-Leather-Strap-Limited-Edition-SPB529-Wrist

Automatic Watches

Introducing the Seiko Presage Classic Series Upcycled Leather Strap Limited Edition SPB529 - Warm Autumn Elegance with a Sustainable Touch

In the limited edition SPB529, Seiko’s Presage Classic Series radiates a particularly refined elegance. This new release marks a first for the collection: a leather strap crafted from upcycled materials, marrying classic design with sustainable thinking.

2 minutes

Sabine Zwettler

Oct 22, 2025

Seiko

Seiko Claims the 'Official' Pepsi Watch Title with a Carbonated Collab - Two limited models feature the iconic Pepsi colorway as well as nostalgically retro co-branded dials.

If you want the iconic look of a blue-and-red "Pepsi" GMT bezel, you’ve always more or less had two options: 1) get a Rolex or 2) get a watch that will inevitably seem like a compromise and constant reference to Rolex. Now, in an official collaboration with the cola-maker, Seiko playfully offers a new proposition.

4 minutes

Zen Love

Aug 7, 2025

Seiko Prospex Speedtimer Datsun 240Z Limited Edition, all three watches in front of ad with the Datsun 240Z

Limited Editions

Motorheads: Seiko Revvs Up with Prospex Speedtimer Datsun 240Z Limited Edition

The three limited-editions–a mechanical chronograph, an automatic time-and-date model and a solar chronograph–are inspired by the Datsun 240Z, with design elements echoing the Japanese race car’s chassis in red and black tones and dials displaying different styles of the Datsun logo.

5 minutes