If you want the iconic look of a blue-and-red "Pepsi" GMT bezel, you’ve always more or less had two options: 1) get a Rolex or 2) get a watch that will inevitably seem like a compromise and constant reference to Rolex. Now, in an official collaboration with the cola-maker, Seiko playfully offers a new proposition.
The three limited-editions–a mechanical chronograph, an automatic time-and-date model and a solar chronograph–are inspired by the Datsun 240Z, with design elements echoing the Japanese race car’s chassis in red and black tones and dials displaying different styles of the Datsun logo.
