Unique Display Case for Laurent Ferrier

p150At London’s SalonQP event, a new concept display case, the Watchzoomer, will make its debut. From November 8 to 10, Laurent Ferrier watches, such as the Galet Micro-Rotor, will be presented at the Saatchi Gallery in this unique display case equipped with a moving magnifying glass enlarging watchmaking details that are invisible to the naked eye. The movement of the magnifying glass is synchronized with the rotating watch, allowing for a full 360° view, and the mechanism can be turned on or off as the viewer wishes. The display is designed by Xavier Dietlin of Dietlin Artisans Métalliers, who has created several other unique watch display window concepts.

Take a look at the Watchzoomer in action below:

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  1. Fred Tapper

    Thank you WatchTime for showing this film clip. It keeps fans updated and educated to what’s going on in the watch world. I’d like to see additional clips from mfgr’s in the future.

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