Seiko Goes Red for Heart Month

February is Heart Month, and Seiko is showing its support for the American Heart Association’s “Go Red For Women” movement with two exclusively designed “Go Red” Seiko Tressia watches, created to support the fight against heart disease in women, in an initiative that began last September. For every new edition of the “Go Red” Seiko Tressia sold between September 1, 2012 and March 1, 2013, Seiko will donate $15 to the American Heart Association to help the AHA’s Go Red For Women save women’s lives in the United States.

During Seiko’s successful 2011–2012 campaign with Go Red For Women, the brand donated $15 to the movement with each sale of the “Go Red” Seiko Tressia for a minimum donation of $100,000. Seiko now looks forward to increasing the minimum donation by 50 percent to now reach $150,000.

“The fight against heart disease in women is a cause that many of us hold close to our hearts. Go Red For Women’s dedication to finding a solution makes us honored to play a special role in helping create awareness. We look forward to continuing our support of the American Heart Association,” said Ken Hagiwara, President and CEO of Seiko Corporation of America.

“The American Heart Association’s Go Red For Women movement is grateful to Seiko for supporting us in our fight against heart disease in women,” said Donna Arnett Ph.D., American Heart Association president. “This is an exciting opportunity for Seiko to encourage consumers to help by providing funds needed for life-saving research.”

Receive all the news, features and reviews from WatchTime for free! Click here and get the free newsletter.