Licht ins Dunkel (literally translated as “light into darkness”) is a well-established charity in Austria that raises money for people with disabilities, primarily focusing on helping children. The charity also has an emergency fund that offers financial support to families in need. The Omega Ladymatic signed by Nicole Kidman will be auctioned in January 2014 during a gala evening and the proceeds from its sale will be donated to Licht ins Dunkel.
Following the signing and presentation of the Ladymatic, Nicole Kidman and Stephen Urquhart toured the 400-square-meter boutique, including its Museum section on the first floor. The boutique was decorated with images of Kidman’s new Ladymatic campaign.
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