Guadalupe said, “Signing a legendary team like the Lakers was a natural addition to our iconic partnership platform, which includes Manchester United, FIFA and Usain Bolt, to name a few. The Lakers have been monumental in making basketball a global game and with players like Kobe Bryant leading the way with such tenacity and determination, there was simply no question for us. We look forward to working with the Lakers and are thrilled to join our families together.”
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