At the recent Grand Prix Monaco, IWC announced the addition of Formula One drivers Lewis Hamilton and Nico Rosberg of the Mercedes AMG Petronas Formula One Team as official “Friends of the Brand.” This further cements the relationship between IWC and the Mercedes AMG Petronas Formula One Team, after the watch manufacturer was appointed as “Official Engineering Partner” to the team. IWC has also been a partner of the Mercedes AMG brand since 2004.
Hamilton and Rosberg, both of them watch aficionados, were presented with IWC Big Pilots watches by Goris Verburg, Director Marketing & Communication at IWC. Rosberg said of his new role: “Becoming a Friend of the Brand is like being reunited with an old acquaintance. My first watch was an IWC, a gift from my father.”
Click HERE for wallpapers of the new IWC Ingenieur collection, inspired by the brand’s partnership with the Mercedes AMG Petronas Formula One racing team.