A couple of weeks ago, the watch brand Artya presented a fold-out knife strap buckle for its eccentric range of watches (which the brand’s own representatives refer to as “crazy projects,” occasionally). The idea instantly reminded me of an unfortunately much more serious attempt at bringing together two iconic Swiss products: the Safari dive watch from the 1970s. And even though it was the Victorinox Swiss Army brand (which happens to be celebrating its 25th anniversary of making Victorinox Swiss Army watches this year) that supplied the blade, it is not Victorinox that would today have to answer the justified question, “What were you thinking?!” but rather the defunct (since 1979) watch company, Sicura. Sure, it certainly is never a bad idea for a diver to carry a knife, but how could anyone ever think of integrating such a small blade into a watch case? Especially on the wrong side of the case?
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