After adding David Beckham as the representative for the Transocean Chronograph Unitime, Breitling has announced another partnership with a professional athlete, golfer Ernie Els starting in 2013. As part of the partnership, Els will participate in various events on behalf of Breitling, where he will interact directly with Breitling enthusiasts. In addition to special events and appearances, Breitling will also create a special limited-edition Chronomat 44, available in April, which is Autism Awareness month. A percentage of the proceeds from the watch, which will have the organization’s logo etched on its caseback, will go to the Els for Autism Foundation.
In addition to his notable golf career, Els has also created several charitable organizations to help serve children around the globe. The Ernie Els & Fancourt Foundation was established in 1999 to identify young, talented golfers, predominantly from families of limited resources, and to provide them with educational assistance and playing opportunities. The Els for Autism Foundation was established in 2009 to help young individuals and families on the autism spectrum and to create the Els Center of Excellence, which will make available the very best practices in education and therapy with a global reach.
“I’ve always had a passion for watches,” said Els, who at age 43 has 69 professional career victories to his name. “Breitling is an iconic brand I’ve long admired. They create beautifully crafted and precise timepieces I know I’m going to enjoy wearing. With my love of flying and Breitling’s affinity and connection with the history of aviation, this feels like the perfect partnership, one of genuine shared values. It’s a pleasure to be associated with the company and I look forward to working with everyone on the team.”
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