The SEVENFRIDAY S2/01 is the Industrial Revolution-inspired offspring of the well-tested S-Series. The S-Series features the Zurich-based brand’s iconic square shape with rounded edges and the S2/01 is a tribute to early-20th-century Industrial Revolution icons. The S-Series trilogy was unveiled during Spring 2017 and the S2/01 will only be available worldwide, fresh from the press, beginning in June 2021.
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Like the ubiquitous valve that acquires patina with good use, the S2/01 pays homage to the hard-working machines that helped define the second Industrial Revolution. The stripped back interface of the S-Series exposes the operating mechanism of the encasement. The antique brass-colored hour hand and rhodium-colored minute hand transmits motion as an extension of the mechanical engine to the three-arm seconds disk. Côtes de Genève markings on the sandblasted metallic dial are a continual reminder of the Industrial Revolution influence. Exposed rivets show the open and rather complex construction while the antique brass animation ring completes the ode to the valve.
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From the first and second Industrial Revolutions of the 18th and 19th centuries, to the clean tech industries of today, valves have been and continue to be a part of virtually every industrial process. This significance is not lost on the S2/01, whose open construction is a horological reimagination of the most recognizable part of a valve, the handwheel. Used to manually control a valve from the outside, the handwheel is skeleton-like in its simplicity, with spokes around a circular frame which mirrors the S2/01‘s antique brass PVD animation ring.
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“I love the reinterpretation of the S-Series based on the industrial revolution.” says Dan Niederer, SEVENFRIDAY CEO & Co-Founder. “The combination of the modern square box shape, which is signature SEVENFRIDAY, with clear vintage elements reveals the dichotomy of the design as well as the individual who wears it – detailed in thinking with a simplified approach; open to ideas with a definite path to living one’s passion. The rhodium-and-antique-brass open design detail, surrounded by the antique brass animation ring of the S2/01, shows a deep appreciation for the valve as the workhorse of the Industrial Revolution. The S2/01 is a noteworthy timepiece that exemplifies for the individual the pride and progression of its Industrial Revolution influences.”
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Visit www.sevenfriday.com to view the entire collection.
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