Brought together through a shared passion for technique and a common consumer base, watch and car manufacturers have a long history of joining forces. While it seems that every notable watchmaker has aligned itself with a top automobile brand, one of today’s most visible partnerships is that of Hublot and Ferrari.
With shared attributes ranging from technology and design to quality and precision, the two international luxury houses continue to influence one another’s passion and innovation.
As the “Official Watch” and “Official Timekeeper” of both Ferrari and Scuderia Ferrari as well as the “Official Watch” of the Ferrari Challenge, Hublot has capitalized upon its position as the exclusive watchmaking partner of the legendary car company to create several ground breaking timepieces – including the record breaking Masterpiece MP-05 LaFerrari released this year at Baselworld.
First announced in November 2011, the partnership has led to several other notable timepieces, including the Big Bang Ferrari collection, released at Baselworld 2013, as well as a selection of timepieces released to mark special occasions. Since the beginning of the partnership, the watchmaker and sports car manufacturer have participated in several events and road rallies worldwide, from the first Ferrari Racing days in Japan in May 2011, to the recent celebration in Mexico where the brand released the limited edition Big Bang Ferrari Mexico timepieces to be sold exclusively in its namesake country.
