Bell & Ross

Meet the Bell & Ross BR-05 GMT Green Steel - A fresh look for urban travel

Bell & Ross BR-03 Helipad, closeup of watch dial

Tool Watches

Bell & Ross: New BR-03 Helipad in Ceramic - Chop-chop-chop-chop-chop

The BR-03 dial gets an animated helicopter landing zone.

5 minutes

WatchTime Contributor

Aug 11, 2026

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Auto Racing Watches

Thoroughbreds for the Race Track: 8 Notable Racing Watches

Some watches are created with a need for speed — life in the fumes of high-octane race fuel and the chase to get to that checkered flag first. These are the horological thoroughbreds for the race track.

3 minutes

Martin Green

Jul 17, 2026

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Bell & Ross BR-05 Chrono S.T. Dupont: title

Chronographs

Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars

Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.

3 minutes

Sabine Zwettler

Jul 13, 2026

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Automatic Watches

Meet the Bell & Ross BR-03 Green Steel, a Green Signal for Instrument Aesthetics - The expressive power of green

With the BR-03 Green Steel, Bell & Ross expands its instrument watch color with a new dial color— one that plays on the expressive power of green at the intersection of technique and elegance.

3 minutes

Sabine Zwettler

Jun 1, 2026

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Bell & Ross

It's Hip to be Square: A Spotlight on Bell & Ross - How a Shape Took Bell & Ross’s Success to the Next Level

From cockpit instruments to contemporary icons, Bell & Ross’s square watches transformed an unlikely shape into one of modern watchmaking’s most recognizable design signatures.

6 minutes

Martin Green

May 5, 2026

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Automatic Watches

The Bell & Ross BR-X3 Micro-Rotor: Case and Movement as One - A square case reimagined as a movement platform

Bell & Ross dissolves the case and movement into a single unit. The BR-X3 Micro-Rotor is built 99 times – and is structurally hard to ignore.

4 minutes

Daniela Pusch

May 5, 2026

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Bell & Ross BR-05 36 MM Blue Diamond Eagle, title

Women's Watches

Introducing the Bell & Ross BR-05 Blue Diamond Eagle 36 mm - Inspired by the Aquila constellation

With a diamond-set aventurine dial depicting the Aquila constellation, Bell & Ross expands its BR-05 line with a smaller, jewelry-oriented interpretation of its signature “round in a square” design.

3 minutes

Sabine Zwettler

Mar 25, 2026

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Bell & Ross: BR-05 Grey Mirror Steel, Wrist

Luxury Watches

Introducing the Bell & Ross BR-05 Grey Mirror Steel - Polished Steel as a Design Statement

With the BR-05 Grey Mirror Steel, Bell & Ross introduces a strikingly pure interpretation of its urban sports watch. Limited to just 250 pieces and available exclusively through the brand’s boutiques, this special edition places polished stainless steel firmly at the center of attention.

3 minutes

Sabine Zwettler

Jan 8, 2026

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GMT Watches

Navigating Through Time and Space: Meet the Bell & Ross BR 03 GMT Compass

Compass functionality meets dual-time-zone capabilities in this limited edition run of 500 pieces.

3 minutes

Sabine Zwettler

Nov 11, 2025

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WatchTime

7 New Releases Seen At WatchTime New York 2025

From Zenith’s sapphire-cased tourbillon to Ming’s titanium Polymesh bracelet, WatchTime New York 2025 continues its milestone 10th anniversary with standout launches from seven leading brands including Bell & Ross, G-SHOCK, Glashütte Original, Norqain, and more.

4 minutes

Caleb Anderson

Oct 18, 2025

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