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Audemars Piguet

Seven Watches with Unusual Ways of Displaying Time - When hands and dials are no longer enough
From Urwerk and MB&F to HYT, Audemars Piguet, and Trilobe, these seven watches make us rethink how time is displayed through satellites, liquids, disks, and more.
8 minutes
Sep 17, 2026
How to Build the Ultimate Five-Watch Collection with No Budget Limit - Five grails, one safety watch, and absolutely no restraint
From A. Lange & Söhne and Patek Philippe to F.P. Journe and Berneron, these five watches form a dream collection with no budget ceiling.
6 minutes
Sep 7, 2026
Seven High-Performance Watches Built for the US Open - From center court to the stands, these watches are built to keep up
From Rolex and Richard Mille to Omega and De Bethune, these seven sports watches bring lightweight construction, shock resistance, and serious performance to the US Open.
8 minutes

Watch Myths: 10 Misconceptions Even Collectors Believe - Myths and misconceptions

Many beliefs about mechanical watches sound convincing. Look more closely, however, and some of the watch world’s most persistent “truths” fall apart.
4 minutes
Aug 22, 2026

Why Gen Z Is Choosing Cartier Over Rolex Sports Watches - The new language of luxury

Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.
6 minutes
Jul 8, 2026

The Myth of the "Grail Watch" - Dream watch or the thrill of the hunt?

Why some watches are pursued for a lifetime – and why the hunt often means more than ownership.
6 minutes
Jun 29, 2026

Audemars Piguet Royal Oak Concept: Flying Tourbillon by Yoon and Verbal

Audemars Piguet has unveiled a new Royal Oak Concept Flying Tourbillon created in collaboration with Japanese-Korean artists Yoon Ahn and Verbal. Limited to 150 pieces, the watch combines titanium, black aventurine, and a striking red-accented flying tourbillon.
4 minutes
Jun 19, 2026
No interest in waiting lines: Fascinating alternatives to the Royal Pop
From pocket watches to pendants and necklaces - the unusual watch formats making a comeback
6 minutes
May 23, 2026
Old is not enough: What really matters when buying a vintage luxury watch
Between Myth and Market Value – a Buyer's Guide for a Mature Market Segment
10 minutes
May 21, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
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