Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
Audemars Piguet introduces the Atelier des Établisseurs, drawing on the historical établissage system to present three highly artisanal creations— Galets, Nomade, and Peacock— each uniting traditional crafts like engraving, enameling, and hand-skeletonization with modern calibers.
From deep forest tones to bright emerald sunbursts, green dials add a fresh splash of color to the wrist. Just in time for St. Patrick’s Day, we highlight standout watches that wear the festive hue with style.
A new rectangular model inspired by a rare 1929 reference introduces Audemars Piguet’s first selfwinding jumping hour caliber and revisits Streamline Moderne design through contemporary watchmaking.
