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Audemars Piguet

Seven High-Performance Watches Built for the US Open - From center court to the stands, these watches are built to keep up
From Rolex and Richard Mille to Omega and De Bethune, these seven sports watches bring lightweight construction, shock resistance, and serious performance to the US Open.
8 minutes
Watch Myths: 10 Misconceptions Even Collectors Believe - Myths and misconceptions
Many beliefs about mechanical watches sound convincing. Look more closely, however, and some of the watch world’s most persistent “truths” fall apart.
4 minutes
Aug 22, 2026
Why Gen Z Is Choosing Cartier Over Rolex Sports Watches - The new language of luxury
Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.
6 minutes
Jul 8, 2026

The Myth of the "Grail Watch" - Dream watch or the thrill of the hunt?

Why some watches are pursued for a lifetime – and why the hunt often means more than ownership.
6 minutes
Jun 29, 2026

Audemars Piguet Royal Oak Concept: Flying Tourbillon by Yoon and Verbal

Audemars Piguet has unveiled a new Royal Oak Concept Flying Tourbillon created in collaboration with Japanese-Korean artists Yoon Ahn and Verbal. Limited to 150 pieces, the watch combines titanium, black aventurine, and a striking red-accented flying tourbillon.
4 minutes
Jun 19, 2026

No interest in waiting lines: Fascinating alternatives to the Royal Pop

From pocket watches to pendants and necklaces - the unusual watch formats making a comeback
6 minutes
May 23, 2026

Old is not enough: What really matters when buying a vintage luxury watch

Between Myth and Market Value – a Buyer's Guide for a Mature Market Segment
10 minutes
May 21, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
May 16, 2026
Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag
Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
May 13, 2026
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