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Luxury Watches

First Love: Spotlight on TAG Heuer - As maker of many collectors’ first “nice” watch, TAG Heuer has a special influence in the industry
For many collectors, TAG Heuer was the first “nice” watch, the gateway that turned casual buyers into enthusiasts. From the Formula 1’s cultural pull to Heuer’s deeper history, this is a look at the brand’s unique influence on watch collecting.
10 minutes
Apr 6, 2026
A Closer Look at Patek Philippe’s Annual Calendar - From Invention to Collection Cornerstone
Introduced in 1996, Patek Philippe’s annual calendar has become a cornerstone complication of the brand. From its origins as a novel alternative to perpetual calendars to its many evolutions across collections, we explore how it became an enduring signature of Patek Philippe.
7 minutes
Apr 3, 2026
Breguet Advances the Tradition Collection with 4 New References - Technical virtuosity meets sophisticated design
With the introduction of the Tradition 7037, 7038, 7097, and GMT 7067, Breguet advances its emblematic openworked aesthetic while paying homage to the genius of Abraham-Louis Breguet, combining historic architecture with updated materials, finishes, and displays.
6 minutes
Mar 31, 2026
The Seal of Approval: A Quick Guide to the World of Watch Certifications and Quality Seals
Certifications and quality seals have long been used to safeguard reputations, certify precision, and communicate excellence in watchmaking. From chronometer standards to regional marks of distinction, here’s a look at what these credentials really mean — and why not every brand uses them.
7 minutes
Mar 30, 2026
Traveling a Horological Silk Road Between Switzerland and China - How outsourcing the production of components for Swiss watch brands has influenced China’s own watch industry
Outsourcing has long been a part of Swiss watchmaking, but in recent years, China’s role as a manufacturing partner has grown in both scale and quality. This evolving relationship is reshaping not only the global supply chain, but also the development of China’s own high-end watch industry.
7 minutes
Mar 27, 2026
Horology's Rhapsody in Striking Blue: A Profile of De Bethune
Within just two decades, De Bethune has become one of the most respected names in high-end watchmaking, blending mechanical mastery with avant-garde design and an unmistakable signature color.
3 minutes
Mar 25, 2026
A Closer Look at the Leica ZM 11 - Light, Shadow, and Precision in a Distinct Collection
First published in WatchTime’s March / April 2024 issue, this look at Leica’s ZM 11 explores its layered dial design, exclusive automatic caliber, and quick-change straps — a sub-$10,000 collection blending the brand’s photographic heritage with watchmaking precision.
4 minutes
Mar 23, 2026
Oscars 2026: Where Cinema Meets Fine Watchmaking
From Cartier's Tank and Bulgari's Serpenti to an Urban Jürgensen: every notable timepiece Hollywood wore on the most important evening in film — and what each choice reveals.
11 minutes
Mar 16, 2026
The Rolex Oyster Perpetual Cosmograph Daytona: A Watch Worthy of the Winners
Rolex is Proud Sponsor of the 98th Academy Awards — and the Daytona it's showcasing in the exclusive Greenroom is every bit as iconic as the evening itself.
4 minutes
Mar 15, 2026
Here Come the Dutch: The Innovators Behind Van der Klaauw to Grönefeld - How a small country makes a significant contribution to the world of watchmaking
A look at the Netherlands’ contributions to horology, from Christiaan Huygens’ early innovations to the work of contemporary independent watchmakers including Christiaan van der Klaauw, Grönefeld, Van der Gang, Holthinrichs, and Stefan Ketelaars.
12 minutes
Mar 12, 2026
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