TAG Heuer’s History In Motor Racing

The Mexican rally Carrera Panamericana inspired Jack Heuer to create the first motorsport chronograph: the Heuer Carrera.

Discover the history of TAG Heuer as a timing partner of the racingworld and relieve some of the most legendary stages from motor racing history in our sponsored article series.

For example:

TAG Heuer Celebrates 55 Years of the Heuer Carrera
The Mexican rally Carrera Panamericana inspired Jack Heuer to create the first motorsport chronograph: the Heuer Carrera.

The Heuer Carrera is more intimately associated with auto racing than any other wristwatch. Now this iconic chronograph celebrates its 55th birthday. Learn more >>>

 

The 70s: Another Golden Era for the Heuer Carrera
The gold Carrera chronograph, which was given to each Ferrari driver in the Formula One race, became a symbol of the natural symbiosis at Heuer between timekeeping and auto racing. Learn more >>>

 

The 80’s: The Lemania Carrera Chronograph

The Eighties were a decisive decade for the future of Heuer: the TAG corporate group assured the future of the prestigious brand. Heuer became TAG Heuer and the Carrera chronograph was reborn with a new movement. Learn more >>>

The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996

TAG Heuer’s chronographs enjoyed greater success in the mid 1990s than ever before, but there was a growing demand for historical flair. The result was a high-fidelity replica of the Carrera from 1964. Learn more >>>

 

The TAG Heuer Carrera from 2000 to Today

The chronograph was given its own manufacture caliber in the new millennium. Learn more >>>

 

2018: TAG Heuer’s Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer

At Baselworld 2018, TAG Heuer launched the Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer, a limited edition with a rare stamp of excellence celebrates the chronograph’s 55th anniversary. Learn more >>>