Maurice Lacroix

Maurice Lacroix is a luxury watch brand based in Switzerland. Maurice Lacroix was established in 1975 and quickly became successful. Since 1989, when it acquired the case company Queloz, Maurice Lacroix produces all watch cases in-house. Notable watches are the Maurice Lacroix Les Mecaniques, Maurice Lacroix Masterpiece, Maurice Lacroix Masterpiece Le Chronograph, Maurice Lacroix Pontos, Maurice Lacroix Eliros, Maurice Lacroix Miros, Maurice Lacroix Les Classiques.

Borrowed Time: Hands-On with the Maurice Lacroix Aikon Venturer

Maurice Lacroix has significantly reduced its compartmentalized its catalog in recent years, focusing instead on the Aikon, its new flagship product line. Beginning with the introduction of the Aikon Quartz in 2016, the brand has incrementally expanded the collection, maintaining a clear design language focused on the classic, Gérald Genta-esque sports watch styling that is...

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Oct 18, 2019 by WatchTime

PROMOTION

E.C.Andersson Releases New Model and New Jubilee Bracelet in Divers’ Collection

Along with the cold, Scandinavian winds comes a new model from Scandinavian brand E.C.Andersson Watch Co: the Denise Arctic Sport. It features the same eye-catching, utilitarian design as other models in the company’s tool-watch collection, but this time with a matte white ceramic bezel and snow-white dial with contrasting black makers and hands. It is...

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Oct 17, 2019 by WatchTime

FEATURE:

Antimagnetic or Bust? An In-Depth Look at the Progression of Silicon in Watchmaking

It has been nearly 20 years since Ulysse Nardin introduced the world’s first timepiece using silicon components with the original Freak in 2001. That groundbreaking moment was the proverbial starting gun for a shift in how the watch industry approached movement production. It’s also raised questions on every side of the industry, from the enthusiast...

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Aug 10, 2019 by Logan R. Baker

COUNTDOWN TO WTNY

Showing at WatchTime New York 2019: Maurice Lacroix Aikon Mercury

America's luxury watch extravaganza, WatchTime New York, is returning for its fifth consecutive year at midtown Manhattan's Gotham Hall on October 25-26. This year's event is shaping up to be the biggest yet, with 37 participating watch brands displaying their latest and greatest timepieces. Among these brands is Maurice Lacroix, who will be showcasing its playful and innovative new model, the Aikon Mercury.

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Aug 6, 2019 by Mark Bernardo

EVENTS:

Announcing the 36 Presenting Watch Brands at WatchTime New York 2019

Happy Fourth of July! We hope everyone out there is having a fun and safe start to the holiday weekend. To commemorate Independence Day, we’re happy to announce a majority of the watch brands that will be presenting at this year’s WatchTime New York show. Over the past five years, the two-day WatchTime New York...

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Jul 4, 2019 by WatchTime

5 Divers’ Watches That Stole the Show at WatchTime L.A.

Last week’s WatchTime L.A. event was populated by many dozens of luxurious timepieces, — tourbillons, perpetual calendars, astronomical world timers, and any number of other high-end and often idiosyncratic complications. But those looking for a little “tool watch” appeal in their timepiece also found quite a few to strike their fancy, including several highly individualistic...

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May 9, 2019 by Mark Bernardo

NEWS:

Maurice Lacroix Adds the Venturer Dive Watch to the Aikon Family

Over the past few years, Maurice Lacroix has significantly reduced the number of models in its lineup and, at the same time, successfully built up the Aikon as one of its core products. Just in time for summer, the Swiss brand is adding the Aikon Venturer to the collection, a mechanical sports watch with a...

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Apr 4, 2019 by Roger Ruegger

EVENTS:

WatchTime Los Angeles 2019: Introducing the Brands, Part 3

As we previously announced, WatchTime is bringing the WatchTime New York event concept to the West Coast on May 3 – 4, 2019. We’ll be taking over the Hudson Loft space in Downtown Los Angeles — just minutes from Staples Center — for two days to bring you the best in luxury timepieces. For those who...

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Mar 15, 2019 by WatchTime

FEATURE

11 Watch Brands That Make Their Own Metals

We take a look at 11 watch brands, including Rolex, A. Lange & Söhne, Hublot and Omega, that have invented their own alloys by combining different metals.

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Nov 27, 2018 by Mark Bernardo

FEATURE

Bare Bones: 10 Standout Skeleton Watches

For watch aficonados who love the technical "openwork" artistry of skeleton watchmaking, we take a look at 10 skeleton watches introduced in recent years, from brands like Glashütte Original, Blancpain, Vacheron Constantin, Piaget and others.

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Sep 18, 2018 by Mark Bernardo

Budget Travelers: 5 World-Time Watches Under $5,000

Here are 5 world-time watches all with mechanical movements, that you can get for $5,000 or less, including Montblanc's TimeWalker World Time Hemispheres watch and Tissot's Heritage Navigator 160th Anniversary watch.

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Sep 17, 2018 by Mark Bernardo

DIVE WATCH BASICS

The Basics of the Rotating Divers’ Watch Bezel

In this article on divers' watches, we take a look at what is probably the most distinctive element of a dive watch: the rotating bezel.

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Jul 6, 2018 by Roger Ruegger

NEWS

Announcing The 15 (+2) Prize-Winning Watches at the 2018 Red Dot Design Awards

Fifteen watches have won the coveted international Red Dot design prize in 2018, with two additional watches winning Honorable Mention awards, which the jury grants for well-executed details. Two of the 15 top watches were honored with the prestigious Red Dot: Best of the Best award: the Bulgari Octo Finissimo Automatic and the TAG Heuer Connected Modular 45 Luxury Kit.

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Apr 23, 2018 by Ruediger Bucher

NEWS

Here Are All 49 Unique Timepieces Up for Auction at Only Watch 2017

The seventh edition of the biennial Only Watch auction — a charity auction whose proceeds are devoted to the research of Duchenne muscular dystrophy — will be held November 11, 2017, at Christie’s in Geneva. As in previous years, a number of watch brands — from large luxury maisons to small, independent watchmakers — will donate...

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Jul 18, 2017 by Sophia Kuemmerle

NEWS

Which Watches Won in the 2017 Red Dot Product Design Awards?

Hublot is the only watch brand to be awarded the highest distinction in the Red Dot Award Product Design 2017, the Red Dot Best of the Best. However, several other watch brands were also honored in this year's awards, which recognize design excellence in a variety of products.

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May 11, 2017 by Ruediger Bucher

Eyeing the Dots: The Red Dot Award-Winning Watches of 2015

The Red Dot Awards are international prizes given annually for design excellence in myriad products, from eyeglasses to cars to household appliances. The 2015 winners in the watch category have been announced. (This is the first year that the Essen, Germany-based Red Dot organization separated watches and jewelry into two different categories for judging.) There...

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Aug 9, 2015 by WatchTime

The Eyes Have It: Testing the Maurice Lacroix Pontos S

The Maurice Lacroix Pontos S is a looker. Is the beauty more than skin deep? We find out in this in-depth watch test, with original photography by Robert Atkinson. There’s an old saying in watch retailing that you only have to sell the dial. That may apply more often to novices than to readers of...

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Jul 18, 2015 by WatchTime

Baselworld 2015: Maurice Lacroix Masterpiece Gravity Limited Editions

It was a year ago at Baselworld that Maurice Lacroix turned heads with its original Masterpiece Gravity model. This watch was especially notable as one of the first watches with an assortment fully made of silicon. But for Baselworld 2015, the brand wanted to take things farther. After all, 2015 marks the 40th anniversary of...

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Mar 29, 2015 by Jay Deshpande

A Look Back At Baselworld 2014: 19 Interesting New Watches We’ve Seen

Scores of new timepieces have been making their world debuts at Baselworld 2014. Here’s a roundup of the watches we’ve reported on. Take a look back at Baselworld 2014 and rediscover some of the year’s most interesting novelties.

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Jan 2, 2015 by Mark Bernardo

WatchTime’s September-October Issue is On Sale Now!

The September-October issue of WatchTime is on newsstands now (and also in the WatchTime online shop), featuring our test of the Rolex GMT-Master “Batman” with blue-black ceramic bezel, an exclusive interview with Swatch Group CEO Nick Hayek, a foldout timeline covering 100 years of the wristwatch, and more. Scroll down for highlights from the issue…

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Sep 16, 2014 by Mark Bernardo

JCK 2014: Maurice Lacroix Masterpiece Gravity (with Live Photos)

On WatchTime’s final day at the Las Vegas watch and jewelry trade show, JCK 2014 and Couture 2014, we visited Maurice Lacroix and got an up-close look at the brand’s headliner piece from this year’s Baselworld, the Maurice Lacroix Masterpiece Gravity.

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Jun 2, 2014 by Mark Bernardo

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