Maurice Lacroix

Maurice Lacroix is a luxury watch brand based in Switzerland. Maurice Lacroix was established in 1975 and quickly became successful. Since 1989, when it acquired the case company Queloz, Maurice Lacroix produces all watch cases in-house. Notable watches are the Maurice Lacroix Les Mecaniques, Maurice Lacroix Masterpiece, Maurice Lacroix Masterpiece Le Chronograph, Maurice Lacroix Pontos, Maurice Lacroix Eliros, Maurice Lacroix Miros, Maurice Lacroix Les Classiques.

Maurice Lacroix Brings Back the Pontos S Diver

Right in time for summer, Maurice Lacroix releases a new version of the Pontos S Diver which was first marketed in 2013. For the re-creation, the Swiss manufacture worked together with its brand ambassador Lidija Lijic, a world champion free diver who holds the record for staying underwater for 5 minutes and 43 seconds. Housed...

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Jun 28, 2023 by Sabine Zwettler

Sponsored: A Durable Style – Meet the Victorinox I.N.O.X. Chrono

Since its founding in 1884, Victorinox has been a steady champion of utility-driven style. From its now-iconic Swiss Army Knife, the brand has garnered a wide renown for reliable functionality in its products, with its modern collection of timepieces carrying that legacy forward. In the brand’s latest, the new I.N.O.X. Chrono, we see a continuation...

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Dec 1, 2023 by WatchTime

Maurice Lacroix Makes the Pontos Chronograph 43mm Even More Seductive With Two New Dial Colors

With the success of the Aikon, it’s almost easy to forget that Maurice Lacroix has much more to offer than that. Another pillar of the brand is the Pontos, of which they now present an updated version of the 43mm chronograph. This watch was initially introduced in 2020 when the collection celebrated its 20th anniversary....

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Apr 7, 2023 by Martin Green

Introducing the Maurice Lacroix Aikon Master Grand Date Black

Maurice Lacroix introduces a new version of the Aikon Master Grand Date, which first debuted in 2021. The avant-garde style timepiece brings together the top-notch mechanical traits of the Masterpiece collection with the urban design style of the Aikon line. The latest iteration, clad in a 45-mm stainless-steel case coated with DLC, offers a stunning...

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Nov 30, 2022 by Sabine Zwettler

Khaki Meets Black in the New Maurice Lacroix Pontos Day Date

Maurice Lacroix introduced a new member into the Pontos family at this year’s Geneva Watch Days. As the model name, Pontos Day Date, promises, it displays the date and the day of the week. A special feature is the weekday indication, which is displayed in full, written in white font on a black background. The...

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Sep 1, 2022 by Sabine Zwettler

Charisma In the Detail: Maurice Lacroix Introduces Aikon Skeleton 39mm

Maurice Lacroix presents the Aikon Skeleton, a stainless-steel skeleton timepiece inspired by urban architecture. The Swiss brand has a long experience in the production of skeletonized watches and an impressive knowledge in this field. Based on this expertise, a notably modern model has been created, which focuses on the beauty of the automatic movement ML115,...

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Apr 28, 2022 by Sabine Zwettler

Stop, Reset, Start: Five Noteworthy Chronographs to Reboot Life in 2021

Let’s face it: 2020 was a challenging year in just about every regard. Now that 2021 appears to be finally bringing positive trends and a slow return to some type of normalcy for most of us, what better time to celebrate a “restart” to life with five new and distinctive chronographs? PARMIGIANI FLEURIER TONDAGRAPH GT...

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Jul 9, 2021 by Mark Bernardo

PORTFOLIO

Open-Dial Season: 5 Watches With Skeleton Dials

Skeletonization, in which the dial and all non-essential materials are removed from the movement construction, is one of modern watchmaking’s most enduring trends, with roots dating back to the mid-20th century. Each year, dozens of brands unveil skeletonized timepieces that range from over-the-top and garish to pleasantly subtle. Here, we’ve gathered five noteworthy timepieces that have embraced skeletonization to great effect.

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Sep 17, 2020 by WatchTime

FEATURE

Vintage Eye for the Modern Guy: Maurice Lacroix Aikon Automatic 42

This week on “Vintage Eye,” we visit one of the most hotly debated vintage-inspired watches of the past few years, taking a deep dive into the Maurice Lacroix Aikon Automatic 42mm. If you’re unfamiliar with the watch — but are familiar with a little model called the Audemars Piguet Royal Oak — then you can...

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Jan 26, 2020 by Caleb Anderson

WTNY 2019

Top 5 Dive Watches Seen at WatchTime New York 2019

Of the many amazing watches we saw this year at WatchTime New York, it seemed many brands were keen to debut their newest and most impressive dive watches. This year, we saw some amazing new dive watches from Glashütte Original, Blancpain, Maurice Lacroix, Omega, and De Bethune, among many others. Glashütte Original Spezialist SeaQ Panorama...

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Oct 29, 2019 by Caleb Anderson

Borrowed Time: Hands-On with the Maurice Lacroix Aikon Venturer

Maurice Lacroix has significantly reduced its compartmentalized its catalog in recent years, focusing instead on the Aikon, its new flagship product line. Beginning with the introduction of the Aikon Quartz in 2016, the brand has incrementally expanded the collection, maintaining a clear design language focused on the classic, Gérald Genta-esque sports watch styling that is...

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Oct 18, 2019 by WatchTime

FEATURE:

Antimagnetic or Bust? An In-Depth Look at the Progression of Silicon in Watchmaking

It has been nearly 20 years since Ulysse Nardin introduced the world’s first timepiece using silicon components with the original Freak in 2001. That groundbreaking moment was the proverbial starting gun for a shift in how the watch industry approached movement production. It’s also raised questions on every side of the industry, from the enthusiast...

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Aug 10, 2019 by Logan R. Baker

COUNTDOWN TO WTNY

Showing at WatchTime New York 2019: Maurice Lacroix Aikon Mercury

America's luxury watch extravaganza, WatchTime New York, is returning for its fifth consecutive year at midtown Manhattan's Gotham Hall on October 25-26. This year's event is shaping up to be the biggest yet, with 37 participating watch brands displaying their latest and greatest timepieces. Among these brands is Maurice Lacroix, who will be showcasing its playful and innovative new model, the Aikon Mercury.

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Aug 6, 2019 by Mark Bernardo

EVENTS:

Announcing the 36 Presenting Watch Brands at WatchTime New York 2019

Happy Fourth of July! We hope everyone out there is having a fun and safe start to the holiday weekend. To commemorate Independence Day, we’re happy to announce a majority of the watch brands that will be presenting at this year’s WatchTime New York show. Over the past five years, the two-day WatchTime New York...

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Jul 4, 2019 by WatchTime

5 Divers’ Watches That Stole the Show at WatchTime L.A.

Last week’s WatchTime L.A. event was populated by many dozens of luxurious timepieces, — tourbillons, perpetual calendars, astronomical world timers, and any number of other high-end and often idiosyncratic complications. But those looking for a little “tool watch” appeal in their timepiece also found quite a few to strike their fancy, including several highly individualistic...

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May 9, 2019 by Mark Bernardo

NEWS:

Maurice Lacroix Adds the Venturer Dive Watch to the Aikon Family

Over the past few years, Maurice Lacroix has significantly reduced the number of models in its lineup and, at the same time, successfully built up the Aikon as one of its core products. Just in time for summer, the Swiss brand is adding the Aikon Venturer to the collection, a mechanical sports watch with a...

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Apr 4, 2019 by Roger Ruegger

EVENTS:

WatchTime Los Angeles 2019: Introducing the Brands, Part 3

As we previously announced, WatchTime is bringing the WatchTime New York event concept to the West Coast on May 3 – 4, 2019. We’ll be taking over the Hudson Loft space in Downtown Los Angeles — just minutes from Staples Center — for two days to bring you the best in luxury timepieces. For those who...

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Mar 15, 2019 by WatchTime

FEATURE

11 Watch Brands That Make Their Own Metals

We take a look at 11 watch brands, including Rolex, A. Lange & Söhne, Hublot and Omega, that have invented their own alloys by combining different metals.

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Nov 27, 2018 by Mark Bernardo

FEATURE

Bare Bones: 10 Standout Skeleton Watches

For watch aficonados who love the technical "openwork" artistry of skeleton watchmaking, we take a look at 10 skeleton watches introduced in recent years, from brands like Glashütte Original, Blancpain, Vacheron Constantin, Piaget and others.

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Sep 18, 2018 by Mark Bernardo

Budget Travelers: 5 World-Time Watches Under $5,000

Here are 5 world-time watches all with mechanical movements, that you can get for $5,000 or less, including Montblanc's TimeWalker World Time Hemispheres watch and Tissot's Heritage Navigator 160th Anniversary watch.

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Sep 17, 2018 by Mark Bernardo

DIVE WATCH BASICS

The Basics of the Rotating Divers’ Watch Bezel

In this article on divers' watches, we take a look at what is probably the most distinctive element of a dive watch: the rotating bezel.

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Jul 6, 2018 by Roger Ruegger

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