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TAG Heuer

TAG Heuer Introduces Formula 1 Solargraph x Indy 500 Limited Edition - Just in time for the race
With the new Formula 1 Solargraph x Indy 500, TAG Heuer continues its long-running connection to motorsport. Limited to 1,110 pieces, the 38mm sports watch references the Indianapolis 500 through a series of subtle design details while incorporating the brand’s light-powered Solargraph movement.
3 minutes
May 24, 2026
TAG Heuer Introduces Monaco Evergraph with New Calibre TH80-00 - Watches and Wonders 2026
TAG Heuer expands the Monaco line at Watches and Wonders 2026 with the new Evergraph, a 40mm titanium chronograph powered by the debuting Calibre TH80-00. The new movement combines a 5 Hz rate, 70-hour power reserve, and a redesigned compliant chronograph mechanism.
3 minutes
Apr 15, 2026
TAG Heuer Unveils the Monaco Chronograph 2026 in Titanium with New TH20-11 Movement - Watches & Wonders 2026
TAG Heuer continues to evolve one of its most recognizable designs with the latest Monaco Chronograph, unveiled at Watches and Wonders Geneva 2026. Retaining its signature square silhouette and left-hand crown, the new generation introduces a refined titanium case, updated ergonomics, and the in-house TH20-11 movement.
4 minutes
Apr 14, 2026

First Love: Spotlight on TAG Heuer - As maker of many collectors’ first “nice” watch, TAG Heuer has a special influence in the industry

For many collectors, TAG Heuer was the first “nice” watch, the gateway that turned casual buyers into enthusiasts. From the Formula 1’s cultural pull to Heuer’s deeper history, this is a look at the brand’s unique influence on watch collecting.
10 minutes
Apr 6, 2026

Béatrice Goasglas Named CEO of TAG Heuer - Formerly the President of Americas

The LVMH-owned watch brand appoints Béatrice Goasglas as chief executive officer, effective May 1, 2026.
3 minutes
Mar 13, 2026

Thoroughbreds for the Race Track: Eight Must-Know Racing Watches

Some watches are created with a need for speed — life in the fumes of high-octane race fuel and the chase to get to that checkered flag first. These are the horological thoroughbreds for the race track.
3 minutes
Mar 10, 2026

Blast from the Past: A History of the TAG Heuer Kirium Automatic Chronograph

Once a flagship of TAG Heuer’s late-’90s lineup, the Kirium Automatic Chronograph blended forward-looking design with everyday wearability — a quietly modern sports watch that remains underrated today.
5 minutes
Feb 6, 2026
TAG Heuer Adds a New Size to the Carrera Chronograph with Glassbox Design - LVMH Watch Week 2026
TAG Heuer races into 2026 with a new 41mm Carrera Chronograph featuring the celebrated glassbox lineage, available with three dial colors.
3 minutes
Jan 21, 2026
All Hands on Deck: TAG Heuer Sets Sail with the Carrera Chronograph Seafarer - LVMH Watch Week 2026
With the new Carrera Chronograph Seafarer, TAG Heuer revives its maritime roots, reintroducing a historic tide-indication complication within the modern Carrera Glassbox design.
3 minutes
Jan 19, 2026
Introducing the TAG Heuer Carrera Chronograph x Fragment Limited Edition
Rooted in TAG Heuer’s reimagined glassbox architecture and distilled through Hiroshi Fujiwara’s uncompromising visual code, the Carrera Chronograph x Fragment Limited Edition marks the latest chapter in a creative dialogue that began in 2018.
3 minutes
Dec 15, 2025
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