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Swiss Watches

Armin Strom Introduces the Minute Repeater Resonance 12:59 First Edition - A new architecture built around sound and synchronization
Armin Strom combines minute repetition and resonance in a newly developed architecture, adding four hammers and dual striking modes to expand the acoustic complexity.
4 minutes
Apr 22, 2026
Artisans de Genève and the Rise of Watch Customization - Inside the Neon, Scona, Rusty, and Sea Shepherd
The Swiss atelier continues to redefine watch customization, transforming iconic Rolex models through luminescent experimentation, vintage-inspired patination, and bespoke complications into highly personalized, technically ambitious creations.
7 minutes
Van Cleef & Arpels 2026: Celestial Mechanics - Watches and Wonders 2026
Van Cleef & Arpels presents new Poetic Complications at Watches and Wonders 2026: Moon Phase, Dual Time Zone, and Enamel Masterpieces.
7 minutes
Apr 20, 2026
Cartier Novelties: Prive Anniversary, Santos Chronograph and Roadster Comeback - Watches and Wonders 2026
Cartier unveils a broad lineup for 2026, from the 10th Privé Opus and a new permanent collection to an updated Santos Chronograph, the return of the Roadster, and a reimagined Tortue.
8 minutes
Apr 19, 2026
Audemars Piguet 2026: Three Timepieces, Three Craft Concepts - Watches and Wonders 2026
Audemars Piguet introduces the Atelier des Établisseurs, drawing on the historical établissage system to present three highly artisanal creations— Galets, Nomade, and Peacock— each uniting traditional crafts like engraving, enameling, and hand-skeletonization with modern calibers.
5 minutes
Apr 18, 2026
Oscars 2026: Where Cinema Meets Fine Watchmaking
From Cartier's Tank and Bulgari's Serpenti to an Urban Jürgensen: every notable timepiece Hollywood wore on the most important evening in film — and what each choice reveals.
11 minutes
Mar 16, 2026
Norqain Introduces COSC-Certified Adventure Models with Mountain DNA - Reaching new peaks
Three new 40mm Adventure references bring a fresh mountain-pattern dial, upgraded 200-meter water resistance, and— on the limited Neverest Orange— a charitable link to the Himalayas.
3 minutes
Mar 16, 2026
The Rolex Oyster Perpetual Cosmograph Daytona: A Watch Worthy of the Winners
Rolex is Proud Sponsor of the 98th Academy Awards — and the Daytona it's showcasing in the exclusive Greenroom is every bit as iconic as the evening itself.
4 minutes
Mar 15, 2026
COSC Introduces the Excellence Chronometer - A New Precision Standard for Swiss Watchmaking
Earlier this month, on the 50th anniversary of the ISO 3159 chronometer standard, COSC unveiled a stricter, more realistic certification protocol — tightening rate tolerances, increasing magnetic resistance, and verifying power reserve in a decisive step toward the future of Swiss precision.
3 minutes
Feb 26, 2026
Meet the Elegant Aerowatch 1942 Calendrier Complet Double Moon
Aerowatch opens the new watch year on an elegant note with the introduction a refined full calendar distinguished by a rare double moon-phase display. Blending classical watchmaking codes with poetic celestial mechanics, the new model adds a fresh highlight to the brand’s long-standing 1942 collection.
3 minutes
Feb 19, 2026
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