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Swiss Watches

Audemars Piguet 2026: Three Timepieces, Three Craft Concepts - Watches and Wonders 2026
Audemars Piguet introduces the Atelier des Établisseurs, drawing on the historical établissage system to present three highly artisanal creations— Galets, Nomade, and Peacock— each uniting traditional crafts like engraving, enameling, and hand-skeletonization with modern calibers.
5 minutes
Apr 18, 2026
Oscars 2026: Where Cinema Meets Fine Watchmaking
From Cartier's Tank and Bulgari's Serpenti to an Urban Jürgensen: every notable timepiece Hollywood wore on the most important evening in film — and what each choice reveals.
11 minutes
Mar 16, 2026
Norqain Introduces COSC-Certified Adventure Models with Mountain DNA - Reaching new peaks
Three new 40mm Adventure references bring a fresh mountain-pattern dial, upgraded 200-meter water resistance, and— on the limited Neverest Orange— a charitable link to the Himalayas.
3 minutes
Mar 16, 2026
The Rolex Oyster Perpetual Cosmograph Daytona: A Watch Worthy of the Winners
Rolex is Proud Sponsor of the 98th Academy Awards — and the Daytona it's showcasing in the exclusive Greenroom is every bit as iconic as the evening itself.
4 minutes
Mar 15, 2026
COSC Introduces the Excellence Chronometer - A New Precision Standard for Swiss Watchmaking
Earlier this month, on the 50th anniversary of the ISO 3159 chronometer standard, COSC unveiled a stricter, more realistic certification protocol — tightening rate tolerances, increasing magnetic resistance, and verifying power reserve in a decisive step toward the future of Swiss precision.
3 minutes
Feb 26, 2026
Meet the Elegant Aerowatch 1942 Calendrier Complet Double Moon
Aerowatch opens the new watch year on an elegant note with the introduction a refined full calendar distinguished by a rare double moon-phase display. Blending classical watchmaking codes with poetic celestial mechanics, the new model adds a fresh highlight to the brand’s long-standing 1942 collection.
3 minutes
Feb 19, 2026
U.S. and Switzerland Reach Agreement to Reduce Tariffs to 15%
The United States and Switzerland have reached an agreement to cut the tariff on Swiss imports from 39% to 15%, restoring more favorable trade conditions for watches, pharmaceuticals, and precious-metals products. The revised rate is expected to take effect in the coming weeks.
3 minutes
Nov 14, 2025
Favre Leuba Unveils the Chief Skeleton - Available in seven iterations
The Swiss tradition brand takes a bold step into uncharted territory with the Chief Skeleton, the brand’s very first fully skeletonized watch.
3 minutes
Sep 26, 2025
Favre Leuba Expands Chief Chronograph Collection with Two Striking New Dial Colors
Favre Leuba introduces British Racing Green and Dune to its Chief Chronograph line, adding bold new shades to the brand’s cushion-shaped chronograph inspired by the 1970s.
3 minutes
Sep 23, 2025
BA111OD Chapter 8 Brings Swiss Craftsmanship at Accessible Prices
BA111OD introduces two classic expressions of mechanical watchmaking: a three-hand watch with date and a moonphase model. Together, they are offered in seven variations – all positioned at an attractive price point.
3 minutes
Sep 22, 2025
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