Scenes from the Opening of Breguet’s New Fifth Avenue Boutique

On November 30, a group of select watch media and watch collectors gathered to toast the opening of Breguet’s new flagship New York boutique, which moved from its previous location on 5th Avenue to a spot in the ritzy St. Regis Hotel. Breguet gave the new 240-square meter space a craftsmanship and heritage theme, with touches of luxurious ambiance such as guilloché imagery on the display cases’ frosted glass. For the opening festivities, which featured Champagne and passed hors d’oeuvres, a watchmaker demonstrated the art of guilloché — a Breguet specialty — for curious guests, and two very special Breguet timepieces were in the house: one, a replica of Winston Churchill’s famed “turnip” watch, created by Breguet to be used in the new film, The Darkest Hour; the other, an 1817 pocketwatch that was one of 35 original tourbillon watches created by brand founder Abraham-Louis Breguet during his lifetime. Click through the slideshow below for images from the evening.

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  1. Douglas Weisfield

    I’ll be visiting NYC in three months & will try to stop by. I’ll wear my Breguet, of course.

  2. Guy J. Nanin

    congratulations on your new store!
    I bought my Breguet watch prior to Christmas 2011.
    I am a very happy owner, after two visits a

    t the store and remember my saleslady Lee who was most patient and professional with me. She rightly guessed my former profession, which I thought was impressive.
    all the very best and I will visit your new store on my next visit in NewYork sometimes in 2018.

    • Chritopher Thomas

      Congrats also on opening of New York boutique. I recently made a visit at the San Francisco boutique. It was quite remarkable A great number if selections and great sales personal.
      -Christopher Thomas-

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