On November 30, a group of select watch media and watch collectors gathered to toast the opening of Breguet’s new flagship New York boutique, which moved from its previous location on 5th Avenue to a spot in the ritzy St. Regis Hotel. Breguet gave the new 240-square meter space a craftsmanship and heritage theme, with touches of luxurious ambiance such as guilloché imagery on the display cases’ frosted glass. For the opening festivities, which featured Champagne and passed hors d’oeuvres, a watchmaker demonstrated the art of guilloché — a Breguet specialty — for curious guests, and two very special Breguet timepieces were in the house: one, a replica of Winston Churchill’s famed “turnip” watch, created by Breguet to be used in the new film, The Darkest Hour; the other, an 1817 pocketwatch that was one of 35 original tourbillon watches created by brand founder Abraham-Louis Breguet during his lifetime. Click through the slideshow below for images from the evening.
No Responses to “Scenes from the Opening of Breguet’s New Fifth Avenue Boutique”
Show all responses
Leave a Reply
I’ll be visiting NYC in three months & will try to stop by. I’ll wear my Breguet, of course.
congratulations on your new store!
I bought my Breguet watch prior to Christmas 2011.
I am a very happy owner, after two visits a
t the store and remember my saleslady Lee who was most patient and professional with me. She rightly guessed my former profession, which I thought was impressive.
all the very best and I will visit your new store on my next visit in NewYork sometimes in 2018.
Congrats also on opening of New York boutique. I recently made a visit at the San Francisco boutique. It was quite remarkable A great number if selections and great sales personal.