Watch Week Aspen Returns with Four Days of Watches and Collector Events

Watch Week Aspen returns to Colorado from August 13 through 16, 2026, bringing four days of watch presentations, collector gatherings, panel discussions, and lifestyle programming to downtown Aspen.

Now in its third year, the event was founded by Oliver Smith Jeweler and is presented in partnership with the Aspen Chamber Resort Association. WatchTime joins the 2026 edition as an event partner.

Rather than gathering exhibitors in a single convention space, Watch Week Aspen spreads its programming across the city’s boutiques, galleries, hotels, and outdoor spaces. Most events are free and open to the public, although select activities require advance registration. The Saturday evening Collector’s Dinner requires a confirmed reservation and ticket purchase.

The participating watch brands include A. Lange & Söhne, Arnold & Son, Blancpain, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and Omega. Retail and event partners include Analog:Shift, Avi & Co., Betteridge, Meridian Jewelers, M.S. Rau, Oliver Smith Jeweler, Accendo Estate, Casterline | Goodman Gallery, Deerhammer, Modern Luxury Aspen, and SYYNCH.

Four Days Across Aspen

The program begins Thursday, August 13, with boutique presentations, collector gatherings, and the Gerald Charles Lounge at Oliver Smith Jeweler. Among the opening-day highlights, Glashütte Original will introduce its latest watchmaking innovation, while M.S. Rau will present a selection of rare and notable timepieces.

Friday brings one of this year’s new additions: a 3K run through downtown Aspen led by Norqain U.S. Brand President Emmanuel Bütler. Later in the day, the Golden Hour Welcome Party, presented by Blancpain and Betteridge, will gather brands, collectors, and enthusiasts at the Casterline | Goodman Gallery.

Saturday expands the mix with VintageFest, presented by Analog:Shift at Betteridge, and “In Conversation: The Independent Revolution,” a panel focused on the rise and future of independent watchmaking. The day concludes with the Watch Week Aspen Collector’s Dinner at the W Hotel Aspen.

Sunday closes the event with a morning presentation from Arnold & Son and a final watch viewing at M.S. Rau.

Watch Week Aspen 2026: Key Details

Dates: Thursday, August 13, through Sunday, August 16, 2026.

Location: Multiple venues throughout downtown Aspen, Colorado.

Admission: Most events are free and open to the public. Select activities require advance registration. The Collector’s Dinner requires a confirmed reservation and ticket purchase.

Thursday, August 13

• Gerald Charles Lounge: 11:00 a.m.–6:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave., Second Floor. 

• The Next Chapter: An Exclusive Unveiling from Glashütte Original: 4:00–6:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave., Second Floor. 
• Champagne & Complications: 5:00–7:00 p.m. at M.S. Rau, 307 S. Galena St. 
• Collector Cocktails: The State of the Market: 7:00–9:00 p.m. at an Aspen location to be announced. 

Friday, August 14

• 3K Run with Norqain’s U.S. Brand President: 9:00–10:00 a.m., beginning at Oliver Smith Jeweler, 400 E. Hyman Ave. Registration opens August 1. 
• Discovering Hermès Time: 11:00–11:45 a.m. and 3:30–4:15 p.m. at 521 E. Hyman Ave. 
• IWC Schaffhausen: New Novelties & Rare Pieces: 11:00 a.m.–6:00 p.m. at Meridian Jewelers, 525 E. Cooper Ave. 
• The Legacy of the Speedmaster: 2:00–2:30 p.m. and 3:00–3:30 p.m. at Omega, 400 E. Hyman Ave. 
• Explore the A. Lange & Söhne “Lumen” Collection: 3:00–6:00 p.m. at 529 E. Cooper Ave. 
• Avi & Co.: The Unveiling of Novelty Pieces: 4:00–7:00 p.m. at 602 E. Cooper Ave. 
• L. Leroy Watchmaking & Wine: 4:00–6:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave., Second Floor. 
• Golden Hour Welcome Party: 6:00–8:00 p.m. at Casterline | Goodman Gallery. Registration opens July 31. 

Saturday, August 15

• On the Court with Gerald Charles: 8:30–10:00 a.m., with the meeting point at 400 E. Hyman Ave., Second Floor. Registration opens August 1. 
• VintageFest Presented by Analog:Shift: 10:00 a.m.–12:00 p.m. at Betteridge, 655 E. Durant Ave. 
• In Conversation: The Independent Revolution: 12:00–1:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave., Second Floor. 
• The Legacy of the Speedmaster: 2:00–2:30 p.m. and 3:00–3:30 p.m. at Omega, 400 E. Hyman Ave. 
• Explore the A. Lange & Söhne “Lumen” Collection: 3:00–6:00 p.m. at 529 E. Cooper Ave. 
• Discovering Hermès Time: 3:30–4:15 p.m. at 521 E. Hyman Ave. 
• In Conversation with Christine Hutter: 4:30–6:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave. 
• Collector’s Dinner: 6:30–9:00 p.m. at the W Hotel Aspen. 

Sunday, August 16

• A Morning with the Latest Arnold & Son Collection: 10:00 a.m.–12:00 p.m. at Oliver Smith Jeweler, 400 E. Hyman Ave., Second Floor. 
• Final Look: A Watch Week Wind-Down: 2:00–4:00 p.m. at M.S. Rau, 307 S. Galena St. 

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  Additional event information and registration details are available through the official Watch Week Aspen website.