10 Brands Making Their Debut at WatchTime New York 2025
As WatchTime New York 2025 marks its milestone 10th anniversary inside Gotham Hall, the show continues to affirm its place as the premier U.S. watch event. Each year, more of the world’s most creative and accomplished watchmakers join the roster— and this year is no exception. Alongside more than thirty five other returning brands, ten notable names are making their first appearance at the show: Ming, Konstantin Chaykin, Fears, Sarpaneva, Fortis, ArtyA, Leica, Bianchet, Artisans de Genève, and Ressence.
Friday tickets are officially sold out, but there’s still an opportunity to experience these brands and many others live and in the metal on Saturday and Sunday. Below, we highlight ten of the brands and some of their most exciting debuts to discover.
Ming
Founded in 2017 in Malaysia, Ming has become one of the most influential young independents in contemporary watchmaking, known for its architectural dials, sculptural case profiles, and collaborative spirit with Swiss partners like Agenhor. The fan-favorite independent will showcase its 2025 GPHG-nominated 20.01 Series 5, a chronograph inspired by “the topology of science fiction.”
Konstantin Chaykin
Moscow-based watchmaker Konstantin Chaykin is celebrated for his imaginative Wristmons series and mechanical creativity that combines humor with horological excellence. Making his first appearance at WatchTime New York, the independent Chaykin will present the Wristmons Panda, the debut model in his new “East” collection.
Fears
One of Britain’s oldest watchmakers, Fears was founded in 1846 and revived in 2016 by sixth-generation family member Nicholas Bowman-Scargill. The independent brings its distinct take on English design to WatchTime New York with the Brunswick 40.5 Jump Hour, an eye-catching mechanical digital hour display watch with a silver barleycorn-guilloché dial and plum-lacquered center.
Sarpaneva
Founded in 2003 by Stepan Sarpaneva, Helsinki-based Sarpaneva is renowned for its expressive moonphase designs, sculptural cases, and striking use of color. The brand will showcase the latest evolution of its signature Supernova series in its 2025 edition, serving as a distinctive statement of Nordic independent watchmaking.
Fortis
Established in 1912, Fortis has built its reputation on robust tool watches designed to withstand the most extreme conditions— including outer space. The brand makes its WatchTime New York debut with the Stratoliner S-41 Reentry Edition, a flame-treated titanium chronograph inspired by atmospheric reentry.
ArtyA
Founded in Geneva by Yvan Arpa, ArtyA blurs the line between horology and art through its bold, unconventional designs and handcrafted creativity. Making its first appearance at WatchTime New York, the brand will highlight the Purity Wavy HMS Mirror, a titanium timepiece with the world’s first mirror caseback.
Leica
A symbol of German precision and design purity, Leica extends its legendary reputation from camera optics into the world of fine watchmaking once again this year. The brand’s debut presentation at WatchTime New York will feature the ZM 12 Steel Blue Orange, a minimalist 39mm model that merges technical discipline with vibrant modern style.
Bianchet
Founded by husband-and-wife team Rodolfo and Emmanuelle Festa Bianchet, Bianchet was born from a shared passion for design, technology, and the tourbillon mechanism. The Swiss independent makes its WatchTime New York debut with the UltraFino Gold Edition Tourbillon, an ultra-thin reinterpretation of its signature tonneau design guided by the Golden Ratio.
Artisans de Genève
Based in its namesake Geneva, Artisans de Genève is a bespoke atelier dedicated to the personalization of client-owned timepieces. Making its WatchTime debut, the workshop will showcase its distinctive craftsmanship and artisanal finishing, offering a rare glimpse into the world of high-end customization.
Ressence
Belgian innovator Ressence is known for reimagining how time is displayed through its oil-filled orbital dials that make time appear to float on the crystal’s surface. For its first appearance at WatchTime New York, the brand will present the Type 7 GMT, its most advanced expression of intuitive mechanical design.
Visit WatchTime New York 2025
WatchTime New York 2025 takes place October 17–19 at Gotham Hall in Manhattan. Friday is officially sold out, but tickets remain for Saturday and Sunday sessions, offering collectors the opportunity to meet brand founders, experience the latest releases firsthand, and explore the world of fine watchmaking.
__
To learn more and secure your tickets, click here.
