Swatch Sistem51

Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency

Swatch x Audemars Piguet, Hand Wound Pocket Watch

Hand-wound movement

Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet

Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.

4 minutes

Johannes Beer

May 16, 2026

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Pocket Watches

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.

5 minutes

Daniela Pusch

May 12, 2026

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Automatic Watches

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?

4 minutes

Daniela Pusch

May 10, 2026

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Swatch

Deep Inside the Creative System of Swatch

Last year, WatchTime got to see Swatch’s ultra-modern Sistem51 production in Boncourt and talk with the brand’s CEO about the power of ideas, collabs and sustainability, shortly before the launch of the Omega x Swatch “Mission to the Moonphase” MoonSwatch in March 2024.

14 minutes

Roger Ruegger

Sep 15, 2025

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