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Swatch Group

Omega x Swatch MoonSwatch Mission to The Sun - Solar Eclipse

Swatch and Omega's New MoonSwatch Marks a Solar Eclipse, One Detail at a Time

© Omega x Swatch
1,969 pieces, a price from 1969: The MoonSwatch Mission to the Moon 1969
Quartz Watches
Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch
Swatch's new release isn't a purchase. It's an application: this MoonSwatch costs $570. The gold alone is worth more.
3 minutes
Pusch-Portrait-Author-Daniela-Pusch-WatchTime.jpg
Daniela Pusch
Jul 16, 2026
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Volan Watches – Type One, automatic watch for the keychain
Automatic Watches
No interest in waiting lines: Fascinating alternatives to the Royal Pop
From pocket watches to pendants and necklaces - the unusual watch formats making a comeback
6 minutes
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Johannes Beer
May 23, 2026
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Audemars Piguet x Swatch Otto Rosso
Pocket Watches
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
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Daniela Pusch
May 16, 2026
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Swatch x Audemars Piguet, Hand Wound Pocket Watch
Hand-wound movement

Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet

Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 16, 2026
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Swatch x Audemars Piguet – Royal Pop, pocket watch
Hand-wound movement

Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag

Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 13, 2026
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Audemars Piguet x Swatch
Pocket Watches

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
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Daniela Pusch
May 12, 2026
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Pop collection by Swatch, colorful watches with quartz movement
Quartz Watches

Pop, Plastic, Practicality: Revival of the Revolutionary Swatch Concept of the 1980s

The innovative system with which Swatch and Audemars Piguet are set to shake up the Watch World.
4 minutes
WatchTime-DE-Johannes-Beer.jpg
Johannes Beer
May 12, 2026
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Swatch x Audemars Piguet Teaser
Automatic Watches
Swatch x Audemars Piguet: "Royal Pop" Is Official
Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
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Daniela Pusch
May 10, 2026
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Swatch
Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big
Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
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Caleb Anderson
May 6, 2026
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Swatch
Deep Inside the Creative System of Swatch
Last year, WatchTime got to see Swatch’s ultra-modern Sistem51 production in Boncourt and talk with the brand’s CEO about the power of ideas, collabs and sustainability, shortly before the launch of the Omega x Swatch “Mission to the Moonphase” MoonSwatch in March 2024.
14 minutes
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Roger Ruegger
Sep 15, 2025
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