New Digs for TAG Heuer's Chronosprint and More Carrera Chronograph Colors

Introduced in 2023, TAG Heuer's Chronosprint was so quirky it could have ended up a short-lived experiment. But it was just too cool and interesting not to further build it out. With a new round of variants, we're happy to see it as an ongoing part of the brand's lineup. Two limited-edition versions are introduced for LVMH Watch Week 2025, and they're among a strong range of updated Carrera chronographs introduced below.

TAG Heuer Carrera Chronosprint x Porsche Rallye

Part of TAG's partnership with automaker Porsche, the Chronosprint doesn't look especially quirky at first. It looks like a handsome, sporty Carrera with a pretty familiar feel, aside from the scale around its dial that hints at some idiosyncrasy. But that changes when you hit the chronograph's start button. Doing so, the chronograph's seconds hand bursts forward and covers 15 seconds in the time a typical seconds hand would cover 30, slowing down as it reaches that mark. It then continues to slow in order to return to zero in a traditional 60 seconds.

It's an unconventional way of measuring time, but it remains reasonably usable thanks to the scale that's adjusted for the weirdness. There's little pretense of pragmatism here, but the first ten seconds or so are perhaps easier to read than on a traditional chronograph due to their being larger. The real purpose for TAG to tweak its chronograph movement in this fashion? It's meant to mimic the motion of an speedometer as a race car accelerates. I'm sorry, but even if it's a bit gimmicky, it's just cool as hell: unique, technically interesting and should equally tickle the brains of car guys and watch guys.

This is all consistent with the Chronosprint released in 2023 with a white dial, and so are other elements such as its "Glassbox" style and size at 42mm wide. What's different this time is cosmetic — yes, the dial color. The brand links this choice of black to its historic Rally Master dashboard instruments used in Porsche cars in the 1965 Monte Carlo Rally. The portion of the scale highlighted in red refers to the zero-to-100km/h acceleration in 9.1 seconds of the Porsche 901 in 1963.

Powered by a version of the in-house TH20-00 automatic movement found in the standard Carrera collection, for the Chronosprint it's outfitted with snail cams to achieve its eccentric animation and dubbed the TH20-08. The new TAG Heuer Carrera Chronosprint x Porsche Rallye comes in two versions: in steel, limited to 911 examples at CHF 10,000 each and in 18K 3N yellow gold, limited to only 11 examples at CHF 24,000 each.

TAG Heuer Carrera Chronograph & Tourbillon

TAG Heuer has, thankfully, not flooded its celebrated Carrera "Glassbox" collection with dozens of dial colors and options. But we couldn't be happier than to see the brand leaning into this absolutely winning formula. Each model in the current collection seems to be thoughtfully considered, and now joining the handful or so of sweet-spot-sized 39mm variants is a new dial with a purple hue that fades to black from its center. Released alongside it, a new version of the 42mm Carrera Chronograph Tourbillon gets the same smoked-eggplant treatment.

Unlike the limited edition Monaco in 2022 where this purple gradient execution was first seen, the Carrera Chronograph isn't a limited edition but only 200 numbered examples of the Tourbillon model will be produced in this color. The TAG Heuer Carrera Chronograph has a retail price of CHF 6,500 while the Tourbillon is CHF 34,000

TAG Heuer Carrera Chronograph "Precious"

Also joining the lineup of Carrera Chronograph is a new look for the collection: one of sparkly extravagance. Two models offer the familiar Glassbox style with diamond indices and and a fully diamond-decked flange with no fewer than 72 stones totaling 0.45 carats. There are 0.107 carats worth of chaton diamonds for 11 indices, the 12th spot occupied by the date window. With dial colors of pink (CHF 8,400) or a more traditional blue (CHF 8,500), both feature matching leather straps and 39mm steel cases.

To learn more, visit TAG Heuer, here.