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G-Shock

G-Shock Lets You Step Up Your Performance with the GBA950-1A
Sometimes you want to track your performance, yet without all the distractions of a smart watch. The G-Shock GBA950-1A is then an interesting alternative. With its understated looks, for a G-Shock, it hides that it is quite the powerhouse, and a very pleasant daily companion.
4 minutes
Aug 20, 2025
An Interview with Casio CEO Yuichi Masuda - “In the end, it’s the people who make the company.”
Yuichi Masuda, CEO of Casio since 2023, has played a crucial role in the success of the G-Shock series. In this interview from the magazine, he gives us rare insights into the company.
9 minutes
Jan 10, 2025
Boots on the Ground: G-Shock Partners with U.K.'s Ministry of Defence for New Mudmaster
G-Shock has long been known as the watch of choice for many modern military units and individual military personnel around the world. Earlier this month, the Casio-owned brand expanded this role in a new, formal capacity, announcing its partnership with the United Kingdom Ministry of Defence to become an official watch supplier of the British Armed Forces.
4 minutes
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