Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
Chopard’s latest Mille Miglia edition combines chronometer-certified performance, automotive-inspired design, and a distinctive blue-gray dial, taking direct inspiration from the roads of Italy’s most famous classic car endurance race.
A vibrant yellow-and-black dial, a new 39mm case, and Tudor’s COSC-certified manufacture chronograph movement define the latest addition to the Black Bay Chrono family.
A refined take on a 1970s-inspired aesthetic, Girard-Perregaux’s latest Laureato Chronograph combines steel and rose gold with a richly textured brown dial and in-house chronograph movement.
Zenith revisits one of its most distinctive 1969 chronographs with a new “tropical” dial execution, combining vintage-inspired coloration with the El Primero 400 caliber.
Three years after being acquired by Breitling, Universal Genève is accelerating into a new chapter, unveiling collections that blend the brand’s storied past with creative savoir-faire. The new lineup spans prêt-à-porter and capsule editions, each powered by bespoke movements.
The independent Swiss watchmaker continues its playful “Enjoy Life” series with a colorful new edition that turns every glance at the wrist into a reminder to celebrate life’s simple joys.
Hublot re-engineers its flagship chronograph with the Big Bang Reloaded, a 44mm collection that emphasizes its in-house Unico caliber while showcasing a wide spectrum of its advanced materials, from ceramic to proprietary Magic Gold. Two limited editions honor the brand's ambassadors Usain Bolt and Kylian Mbappé.
TAG Heuer continues to evolve one of its most recognizable designs with the latest Monaco Chronograph, unveiled at Watches and Wonders Geneva 2026. Retaining its signature square silhouette and left-hand crown, the new generation introduces a refined titanium case, updated ergonomics, and the in-house TH20-11 movement.
