Music to the Ears: Alexander Shorokhoff Launches Limited Alarm Timepiece


The latest addition to Alexander Shorokhoff’s Tchaikovsky alarm watch collection, the Swan Lake AVG, is dedicated to the composer’s most famous ballet, Swan Lake. The blue colored disc in the middle of the luminescent dial is used to set the alarm time. It is operated via the crown at eleven o’clock. In the area at six o’clock there is a small plate with an arrow. If you connect the alarm time to this small arrow, a gentle alarm will sound off.

Inside the edition, which is limited to 30 pieces per dial color, beats the hand-wound 2612.AS alarm movement. As is typical for the southern German brand, it is finished to a high standard by the artisans working in the in-house atelier. After engraving and polishing, all bridges are gold-plated or rhodium-plated and the screws are thermally blued. The beauty can be admired in many details through the sapphire crystal case back.

The watch is presented in a steel case measuring 40 mm in diameter and 11.5 mm in height. Another special feature is the hinged double case, allowing for the wristwatch to be placed next to the bedside table as an alarm clock.

The Alexander Shorokhoff Swan Lake AVG is priced at approximately $3,200 when converted to USD.

To learn more, visit Alexander Shorokhoff, here.

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