Rolex Submariner

Seven of the Best Alternatives to the Rolex Submariner - Seven watches that offer their own take on the modern luxury diver

Young man with dress watch instead of dive watch

Automatic Watches

Why Gen Z Is Choosing Cartier Over Rolex Sports Watches - The new language of luxury

Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.

6 minutes

Johannes Beer

Jul 8, 2026

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Rolex Daytona, vintage chronograph in stainless steel

Luxury Watches

Old is not enough: What really matters when buying a vintage luxury watch

Between Myth and Market Value – a Buyer's Guide for a Mature Market Segment

10 minutes

Johannes Beer

May 21, 2026

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Rolex

Rolex Honors an Icon with the Submariner Date Desk Clock

An 80-mm stainless-steel tribute to one of Rolex’s greatest legends tailored to office and private settings.

2 minutes

Sabine Zwettler

Nov 18, 2025

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Rolex Submariner

Vintage Eye for the Modern Guy, Part 25: Zodiac Sea Wolf

Released in 1953, the Zodiac Sea Wolf dive watch inspired a cult following for many years to come.The modern-day Zodiac Sea Wolf watch series consists of two separate lines: the Super Sea Wolf 53 Skin and the Super Sea Wolf 53 Compression.

5 minutes

Caleb Anderson

Feb 7, 2016

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