Business News: Corum Under New Ownership
Storied Swiss watchmaker Corum, founded in 1955 and renowned for its bold design and horological innovation, announces its return to Swiss ownership. The management buy-out was led by Haso Mehmedovic, Corum’s International Sales Director, in partnership with a group of Swiss investors. Mehmedovic, who began his career at Corum 15 years ago as a watchmaker, will assume the role of CEO and Chairman of the Board.
The acquisition was completed in a spirit of collaboration and mutual respect with Citychamp Watch & Jewellery Group Limited, the Hong Kong-listed parent company that has owned Corum since 2013. Citychamp, which remains active in the Swiss watch industry through brands such as Eterna, has agreed to support a smooth transition, ensuring continuity and a strong foundation for the future.
According to the brand, 2025 will be a year of consolidation, with a focus on strengthening Corum’s flagship collections and reaffirming the brand’s distinct identity. The leadership team is committed to preserving the company’s spirit of innovation while honoring its rich legacy. A global relaunch is planned for mid-2026, highlighting Corum’s core values and celebrated design ethos.
The brand’s current distribution network, which includes just under 300 watch retailers worldwide, will be reinforced, with curated partnerships to ensure high-quality after-sales service for its clients.
