Dating back to 1975, the Bulgari Bulgari is an instantly recognizable watch that turns fifty years old next year. One can assume the brand will do something extra special to mark that occasion (my fingers crossed for a reissue of the very first model which was a digital Bulgari Roma that was originally created as a gift for the brand’s 100 best clients). Future speculation aside, LVMH Watch Week 2024 indeed saw the release of what may be the finest modern Bulgari Bulgari watch. Of course, this was achieved by going back to the basics.
Just like the first production Bulgari Bulgari watch from 1977, this new iteration has that iconic coin-inspired bezel done in gold and matched with a deep black dial. Unlike the 33mm original, the new Bulgari Bulgari Ref. 103967 comes in a wonderfully contemporary 38mm wide case that measures 8.5mm thick (50m of water resistance). It is also outfitted with a mechanical movement, using the tried-and-true Caliber BVL191 ‘solotempo’ which operates at 4Hz with a 42-hour power reserve.
This is a watch that is all about design and the matte black dial with a matte Zapon lacquer textured finish makes for a lust-worthy presentation. For those who prefer a lighter motif, there is the Bulgari Bulgari Ref.103968 which has the same 38mm case and movement but in rose gold with a silver matte opaline dial. Each of these watches is priced at $13,000.
To learn more, visit Bulgari, here.